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Recruiting Intelligence

New Open Doors Data: What Does It Really Tell Us?

NPR Marketplace fans may have heard a familiar voice on last Tuesday’s episode. Ben was happy to join the show’s ever-engaging economic reporters as they quickly reviewed the latest numbers from IIE’s Open Doors data and considered the issues at play.

Those of us working in international student enrollment in the U.S. have monitored enrollment data even more carefully than usual over the past few years. In a time of political upheaval in the U.S. and globally, the impact on enrollment has been a nail-biter. How have anti-immigrant rhetoric, changes in visa policies, and rising violence affected enrollment? How will these trends affect us in the future? And how can universities counteract the negative messages and perceptions with positive ones?

This is complicated work, and one that regular readers of our blog engage with vigor. And not for nuthin, but our market research with FPPEDUMedia predicted this turn of events eight months prior to the 2016 election. Our blog subscribers saw the storm clouds coming and had our tips and reports in hand. 

But even those who follow these issues closely would be forgiven for scratching their heads about the latest headlines about the new 2017/2018 Open Doors numbers.

“Number of International Students in United States Reaches New High of 1.09 Million” says IIE’s own announcement. “New International Enrollments Decline Again” says Inside Higher Ed.

Huh?

If you plan to be in Florida for AIRC or ICEF next month, reach out so that we can connect in person. Ben and Patricia will be there presenting workshops, sessions and generally sharing our research and strategic marketing approach with anyone willing to listen ;-)

Now, Let’s break down the latest data... 

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Understanding Your Global Landscape With SEVIS Data ...and Our NAFSA Slides!

Isn’t it nice when someone just makes things easy?

At home, we love it when our partners empty the dishwasher, the kids trot off to bed without a fuss, the cable guy shows up when he’s supposed to, or the DVR remembers to record our favorite show even when we mere humans have forgotten. Everybody loves it when someone takes care of the work, leaving you to sit back and relax!

At Intead, we get that same sense of “wow, thanks!” when someone serves us up quality data that is organized clearly. It’s nerdy, we know—but if you’re reading this blog, we bet you share the same appreciation for easy-to-interpret info.

So we want to share one of our favorite datasets with you: Mapping SEVIS by the Numbers, provided by the Department of Homeland Security. And yes, we are actually saying “thank you” to SEVIS. We’re as surprised by this as you are ;-)

Read on to learn about how available SEVIS data can provide some great insights into your global recruiting efforts. This stuff can tell you a whole lot about which countries might work best for your recruiting for specific programs. It can also give you insight into your efforts to attract transfer students – international students already studying here in the US.

Below, you also will find a link to our NAFSA presentation slides about aligning your internal stakeholders and gaining the support you need to recruit. The stories shared by Jon Stauff (Monmouth University) and Martyn Miller (Temple University) gave some real world, in the trenches perspective. The slides really don’t capture all that was shared.

Please be in touch if you’d like to learn more (info@intead.com). Better yet, sign up for our new Intead Plus membership and get a continuous stream of helpful data, tools, and a Google Analytics review that can put you in a great position to strengthen your recruiting game.

Read on…

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"Going for Gold" - Recruiting South Korean Students

This week, our bodies are at work, but our hearts are in Pyeongchang.

Here at Intead, the team has caught Olympic fever. Still, we’re not ready to quit our day jobs to take up curling or ice luging full-time quite yet – so let’s talk about training for student recruitment success in South Korea instead.

Coping with dropping numbers and a complicated perception of the value of a foreign degree are just a few of the challenges to recruiting South Korean students. In this blog post, we explore the current conditions and concrete actions that you can take to strengthen your strategy. 

In the midst of the Olympics, our team is headed to San Diego for some mental gymnastics with  your colleagues at our annual International Student Recruitment Bootcamp. Weren't able to register but still want to get in on the action? We will be livestreaming our keynote session with Dr. Philly Mantella and Dr. Rahul Choudaha on Monday February 12, 2018 4 pm – 5 pm EST.

The moderated interview will cover indicators of international student success, innovative recruiting pipelines, building recruiting budgets, and much more. Click here to reserve your space.

Continue reading to win Gold in South Korea (and if you don't go home with a medal, at least you'll have all the awesome links to great research and guidance we've inserted into the post below) ...

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Learning the Safety Dance: Reassuring Prospective Students

 

Let's reflect on the recent past and discover how the trends inform our thinking and doing.

Right now, we are reflecting on the fact that between 2016 and 2017, the prospective international students we surveyed in partnership with FPP EDU Media reported increased interest in safety. In our 2016 survey, 23% of students indicated that their sense of personal safety in the destination country was a strong factor in their decision making. In 2017, 88% of students said that a strong campus safety program was helpful or very helpful to their decision making.

Although the questions were slightly different between the two surveys, we were struck by the notable jump. The significant difference in the figures suggests a dramatic rise in the importance of this message to international students considering studying on any given campus.

The FPP EDU Media - Intead Know Your Neighborhood Reports were recently covered by The PIE News in a January 2018 story. Personal safety is on students' minds.

The message is clear: in an increasingly unpredictable world, prospective students are thinking more and more about their personal safety. As a result, we are seeing more and more institutions eager to counteract prospective students’ concerns that the U.S. is a place where outsiders are unwelcome and unsafe.

In our work, we develop customized content and design to help each institution promote its strongest features and opportunities to their student audiences. We work hard to educate the field on the trends and what the data tells us to do next as marketers.

We are looking forward to sharing our research and action plans in sunny San Diego where we will host our second annual International Student Recruitment Bootcamp with CGACC from Feb 11-13. The following week we will be in Washington, DC, presenting more data at the annual AIEA conference.

We hope to see many of you at one or the other and we hope you might consider joining us at our presentation with Lakshmi Iyer from Sannam S4 and Jon Stauff of Monmouth University on  Maximizing Your Indian University Partnerships during AIEA! Please be in touch if you'd like to schedule a coffee and evaluate opportunities to enhance your recruitment program. 

So, the million-dollar question is: how do you communicate that your campus is a safe place to call home...without unintentionally scaring prospective students away?

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Tangles in the World Wide Web: Internet Interference & You

Sometimes, the internet can feel like the wild west. Yet readers of this blog and international recruitment pros know: things are not as free-wheeling as they may appear. Around the world, government restrictions on internet access abound. 

You may already be familiar with specific platforms that are not accessible abroad – Google SEO efforts won’t help you reach students in China, prospective Indian students probably aren’t seeing your Tweets, and Iranian students can’t freely access Facebook, for example.

But are you keeping your eye on government internet interference in your target markets more generally? And do you have a plan for how to respond if channels that were once your online go-to’s cease to be available to the students who you most want to reach?

Read on to see how you can be aware and protect yourself against potential changes...

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NAFSA 2017: Presentation Slides Now Available

For those of you who were at Nafsa (that was already a week ago!), we know you are still struggling to catch up with everything now that you are back (at least we are!). We hope you are taking time to enjoy an iced drink and breathe instead of getting caught up in the usual frenzied pace (we are trying on this end ;-).

We recognize that many of you were not able to make it out to LA this year, so we want to make our insights available directly to your inbox.

This year we were pleased to present two main sessions—the first with FPP EDU Media (see link below) on our latest prospective international student research on the influence of US Executive Orders and Brexit. This research will result in our next Know Your Neighborhood report – our team is hard at work on that already. The second presentation, with Megan Prettyman from Montana State University, was on best processes for selecting and implementing a CRM System for your institution.

Read on to see key insights from the presentations and download the session slides… 

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Intead's AIRC 2016 Slides Now Available! (Plus some extras…)

Now that the year’s conference flurry has ended (no pun intended for those of you currently getting snow!), we wanted to take the time to reflect back on all of the great information we gathered and presented at the AIRC conference this year.

There was great discussion around what universities should be doing in the months and year ahead given the new political landscape, where institutions should be allocating budgets as they plan for 2017, how tech systems (CRMs and MAPs) can help your recruitment and digital marketing efforts, and how language schools are being used to support some institutions more effectively than others.

We were thrilled to be a part of it. And we really enjoyed the warm Miami weather ;-)

For those who were not able to attend our sessions, or for those who want a closer look at our slides, you can download these below.

But even better than that, you can come meet us in San Diego at our first annual International Student Recruitment Bootcamp (theme: What Works Where), presented in partnership with CGACC. The conference will cover implementing effective strategies, measuring results, and determining what works where. Spaces are limted to just 200 attendees. 

As a loyal reader, we want to extend a special offer: $75 off both registration fees if you sign up with colleague, now until January 5, 2017.

This conference will be a great opportunity for your marketing and international recruitment leadership to come together and build effective global recruitment and marketing plans. As we work with our clients, we have found those institutions that build a strong partnership with their internal marketing and IT colleagues are in the best position to attract and convert their student leads. This conference will help your counterparts gain perspective on global marketing (as distinct from domestic marketing) in ways that will help you be effective going forward. 

Important Reader Note: The Recruiting Intelligence Blog will be taking a short, 2-week break for the holidays and will return on January 4, 2017 with a great set of must-read posts coming your way in the new year. Wishing everyone a happy and safe holiday season wherever you may roam.

Read on to download our AIRC slides!

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Know Your Neighborhood - Fall 2017
Global Alumni Management for U.S. Institutions