Today’s post has been eighteen years (and six months) in the making.
Today we're talking domestic. Because: enrollment.
We had this this post ready to go at the start of the year – a look at Naviance’s inaugural Student Survey with data from over 1.1 million students from the Class of 2019 on when and how they search for colleges, as well as their greatest decision-making factors. Naviance, the college readiness tool from Hobsons, Inc. has been collecting data from its users since 2002, but this was the first survey report of its kind ever released to the public.
And then COVID-19 happened.
The when and how of students’ college search process has changed. Those decision-making factors? Well, they look a bit different now. Those insights and data from over 1.1 million students all made irrelevant overnight.
Maybe Hobsons knew something the rest of the world didn’t when they decided to launch this inaugural survey research in 2019 BC (Before COVID). The survey, while no longer a guide for recruitment strategy in itself, has become an invaluable benchmark for new research on how students’ college search processes have been disrupted by COVID and what that means for your future marketing.
Hint: You’re not thinking of buying lists, are you?
Helpful: A planning resource we've just recently released -- The New Student Enrollment Playbook - COVID-19 Edition.
Our goal: rescuing students who are lost at sea as they weigh all their options.
Read on for the insights from Naviance and what they mean for your admissions and enrollment strategy. Spoiler alert: your path to success will mean using digital tools to provide students what they need, now.Read More