Recruiting Intelligence

The State of International Student Recruiting

With this past week, the world of student recruiting is in a bit of an uproar here in the US and around the world. As we review the executive orders, court decisions and various statements from university presidents, NAFSA and the like, we know that many are gathering to raise our concerns and consider the options before us.

In times of great change, there is a strong inclination to take a wait and see approach. In our view, we see opportunity. Not to make light of the situation. It is quite serious. Nevertheless, planning is always valuable, regardless of how unclear the future may be.

We just completed our first annual International Student Recruitment Bootcamp held in San Diego. An intrepid, forward thinking set of universitites, boarding high schools and other academic industry providers gathered for two days to share their experiences and map out plans to move forward despite the turmoil in our industry. Whether you were an attendee, a speaker, partner or sponsor, the Bootcamp was a success because of you.

And special thanks to Zepur Solakian at CGACC for her leadership.

Our goal, as always, is to help you make smart recruiting and marketing decisions. We think everyone came away with useful information, tools, best practices and insights into international student recruiting and digital marketing and that you will be able to share that knowledge with others in your office who were not able to attend. From the conversations we overheard in our speaker sessions, break-out groups and networking receptions, and even the 3K sunrise run, it seems everyone was able to connect with others facing similar recruiting challenges and share solutions to overcome them. We think that's pretty cool.

We are already thinking about next year's conference and can't wait to share details. And for those unable to attend this year, we will be sharing marketing planning material and worksheets from the conference in the weeks ahead, so check back often! We want you to be able to plan and move forward even when the headwinds are strong.

In the meantime, we want to thank our speakers for bringing their expertise to our conference attendees....Want to see who spoke? It's a truly incredible line up and we owe them all such gratitude for their willingness to share. 

Read More

Intead’s 7 Most Read Blog Posts of 2015

2015 was a strong year for international student recruiting. And looking back, our blog was filled with many new insights, guest writers, and the important research and trends in international enrollment marketing. As we dive into 2016, we wanted to take the time to showcase what all of you told us was most valuable: our 7 most read blog posts of 2015. 

Read More

Intead AIRC and ICEF 2015 Slides Now Available!

Read More

Marketing Your University: Education Outcomes


This week we want to compare your university education to roasting a chicken. No, really.

We want you to consider a lesson learned in the grocery industry about marketing. What in the world would your international student recruiting plans have to do with roast chicken you ask? Perhaps not quite as much of a stretch as you might think.

Here at Intead, we are always looking at what industry does, how it markets, what it tracks. And we apply those lessons to academia. It keeps us on our toes.

Bottom Line: Supermarkets learned a while back that advertising focused on cooked meals attracts customers better than showing raw ingredients. For university enrollment, focusing on jobs and outcomes is critical in today’s academic marketing. The message resonates with students and parents alike. So you might want to rethink all those images of happy students on the quad, or engaged in classrooms. The ascending career needs to be present, and perhaps even dominant, in your advertising.

We will be discussing these approaches to academic marketing at the upcoming AIRC and ICEF conferences in December. Are you going? We’d love to meet you face-to-face instead of keyboard to screen! There are still a few slots left for our 3rd annual ICEF Pre-conference Global Marketing Seminar for Education Institutions.

More on using outcomes in your marketing below.

Read More

Successful Recruiting Agents Look Like This

Recruiting agents are increasingly used by our university clients these days. There is far more ease in the move in this direction since NACAC removed a significant barrier. As institutions consider the options, it is important to understand how to use agents well. It would be nice if someone were to write a book about that, don’t you think?

Turns out there is a lovely online resource, an e-book that your peers have widely contributed to, reviewed and accepted as a valuable source. You can download it for free right HERE.

As fortune would have it, this e-book was written and produced by Intead (heard of those guys?) and more than 2,000 downloads later, the e-book continues to find its way into the hands of admissions teams researching best practices.

Bottom Line: Agents are a reliable way to outsource your sales processes to distant lands ONLY IF you put real budget dollars behind making those sales representatives well-versed in your university’s selling points. Sales reps can’t sell a product they don’t know well. Meet us at the AIRC and ICEF conferences coming up in December and we can teach you a whole lot more. Our ICEF Pre-conference Global Marketing Workshop for Education Institutions is filling up.

Now for some perspective on what agents do and how to figure out if they are doing it well for you.

Read More

The Motivation to Seek Education



Welcome back to our Recruiting Intelligence Blog. With this blog, we hope to peak your curiosity.

Our team has been hard at work over the summer reviewing data and conducting research. Stay tuned each week and we will share our best work with you.

And as you plan your international student recruiting activities, consider that Intead will be presenting on topics of Global Marketing at 3 upcoming conferences:

Today, we are talking about the motivations to seek education. What makes people curious?

Read More

Intead NAFSA 2015 Slides Now Available

Being Asked to Innovate? Please Fail.

Innovation is a term thrown around a lot. I'm not sure everyone truly understands what it means and what is involved. Kind of like the misunderstanding around the term “entrepreneurial."

Typically, when these terms are used by senior administrators, the conversation includes the concept of “doing more with less” and “finding a new way.” Have these conversations happened in your office? You might want to share this post...

Read More
Topics: Conferences

Will Your Student Fair Provider Deliver Value This Recruiting Season?

Recruiting tours, fairs and the associated travel expenses are some of the biggest line items in an institution's recruiting budget. Given the investment of time and money to achieve student recruiting goals through travel, we hear the same great questions every year related to this topic. How do you know if you're getting the most bang for your buck in terms of recruitment travel? This is article is part one of two on this subject.

Read More

Storytelling in Overseas Student Marketing

What does storytelling have to do with overseas student marketing? How can improved storytelling help institutional marketing teams to improve their international student recruitment strategies? Paul Jensen, Weber Shandwick's President of Corporate Practice in North America brought these topics to life.

Read More

Mobile to Global in Overseas Student Recruitment

Mobile might be the single most important word in technology, digital marketing, and overseas student recruitment. What you don't know about mobile CAN hurt you.

Read More
Know Your Neighborhood - Fall 2017
Global Alumni Management for U.S. Institutions