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Recruiting Intelligence

Exploring the Value of Dual & Joint Degree Programs

As we look forward to our next International Student Recruitment Bootcamp and consider ways to keep you informed about ways to stabilize the effects of today’s environment, we want to bring your attention to the ways that dual and joint degree programs are still picking up steam in the world of international education. For students, these degrees can seem like a bargain and well worth the effort to solidify diverse opportunities in their studies. But, how do they benefit your institution? Why is now the right time to look toward international partnerships? We are exploring these questions (and more) this week!

What are you doing to address today’s volatile global political climate? Is there more you could be doing? Are there ways to stabilize your recruitment channels? Where to turn when navigating the chaos?

In uncertain times, one key factor that can make all the difference for your international recruitment strategy is the strength of a well-informed team. At our second annual International Student Recruitment Bootcamp, we will help you navigate uncertainty in the field and increase the effectiveness of your recruitment strategy.

Our speakers have been selected for the depth and breadth of their expertise in areas including: agent networks, regional analysis, fairs, technology, partnerships and more. Join us and take advantage of their talent and the networking opportunities with your peers. Work through the specific issues facing your institution. This collaborative think-tank opportunity is rare. Many institutions are playing a guessing game – is yours?  Click here to stop guessing and register today.

Please read on for our thoughts on developing university partnerships...

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Resource Tip: ICEF Agent Barometer = Expert International Student Intel

Here at Intead, we are always on the hunt for reliable resources and information to help our clients, and favorite blog readers  make better decisions about their recruiting and marketing plans. While the ICEF Monitor Agent Barometer is not new (it’s been published annually since 2007!), it is a great resource of information from people on the ground, working directly with student every day–agents! They can be extremely helpful and reliable sources.

Considering the amount of change in the air here in the U.S., in the U.K. and frankly, a whole lot of other important student-focused regions, having a strong agent network is like having your ear to the ground in all of these regions. Without in-country partners, you are relying on international news sources to tell you what the cultural sentiments are and how economic conditions are changing. Good agents are a great source of current intel.

Bottom Line: The 2016 Agent Barometer survey gathered responses from 1,111 agents in 108 countries. The survey suggests that the U.S. is losing ground as an attractive destination for international students. Finance is less of a concern for students, while the responsiveness of universities is still essential for getting students to your campus.

Another helpful resource to be on the lookout for is "NAFSA's Guide to International Student Recruitment: 3rd Edition" about all things international recruiting coming out in May 2017, and featuring an Intead-written chapter "Effective Marketing Practices for International Student Recruitment: Simplifying the Complexity of Academic Global Branding" on digital marketing strategy and tactics.

Read on for details and links to valuable information sources and our agency evaluation form to support your recruitment plans. You’ll have to read to the end to get all the good stuff! Don’t forget to share it with your team.

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International Partnerships – Academic Connections Support Student Recruitment

Is your institution using international partnerships effectively? There are benefits beyond the academic collaboration. Have you examined your faculty’s international connections from an international student recruitment point of view?

Study abroad programs, research exchange programs and dual degree programs take time to build, but they have lasting value and, nurtured well, can grow into significant international student recruitment pathways beyond the academic bridges they build. These relationships often become significant differentiators for the institutions making the effort to build them.

At our upcoming International Student Recruitment Bootcamp, presented in partnership with CGACC, we will have speakers, discussion groups and work sessions focusing on the tactics that work best in regions around the world based on the type of academic program you offer. It is all about What Works Where. International academic partnerships represent an important tactic to consider.

Secure your spot and meet us in San Diego on January 29-31.  We've held regular pricing in place through 1/25/17. It is a small venue for a highly-focused gathering. Spaces are limited and going fast. REGISTER HERE.

Bottom Line: Creating international partnerships can be time consuming, but done well, have lasting and significant value. These partnerships help increase your institution’s international presence. Courses, published research and events shared by your institution across borders help market to your prospective students in their native language, and through the media channels they use most. These initiatives increase your opportunities to reach international student influencers: parents, agents, counselors, university and high school administrators. In concrete numbers, we’ve seen this work where a partnership is the source of four international student enrollments each year at the start and slowly builds to a consistent pipeline of 20+ international students from a single source. That, in addition to the many other benefits of these cross-border collaborations.

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