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Recruiting Intelligence

Out of Africa, Part 1: Online Learning Across the Continent

Universities from Moscow to Los Angeles and everywhere in between have a growing interest in student mobility within the African continent. As political tensions grow and visa practices shift, more and more conversations in our industry turn to the question of diversification of student sources.

Frankly, the comment, “I’m concerned that we are too reliant on China,” has been hanging in the air for about a decade. But now, NOW, SIOs and those above them are taking this concern far more seriously.

Long post today. Those who persevere will be rewarded with valuable tips. Promise.

It is important to note the growth of online learning platforms that are expanding everywhere. A recent Intead blog post discussed the growth of Coursera and EdX, which primarily serve U.S. users. Across the Atlantic and the Pacific, there has been a rise in the use of online platforms as well. There are many factors to consider as you think about diversifying your sources of students.

Intead is offering full access to our global market research including our oh-so-helpful ebook on recruiting non-traditional students, now available through a more affordable Intead Plus subscription called Intead Plus Bookshelf. All the market research access and none of the custom Google Analytics Report. Just offering you more options. Take a moment to check it out.

Pro Tip: Your subscription to Intead Plus is institution wide. Anyone internal to your organization can tap our resources through your institutional subscription.

Now, let’s step back just a bit for perspective and then dive in deeper over the next three weeks to consider how diversifying your student sources in Africa can work. We hope you’ll stick with us for this three-part blog series and pass it on to your colleagues.

As always, our posts help you convey to others in your institution a broader understanding of what you are trying to achieve and the challenges you face. And they help you set your plans in motion. 

Read on…

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EdTech: Coursera’s Role in the 4th Industrial Revolution

Move over, American Inventor Eli Whitney, we’ve come a long way since the cotton gin. We are in the midst of the booming Fourth Industrial Revolution.

Just in case it has been a while since you’ve been in a history classroom, here’s a tiny refresher:

  • First Industrial Revolution—mechanization
  • Second Industrial Revolution—mass production
  • Third Industrial Revolution—automation
  • Fourth Industrial Revolution—cyber systems and networks

If you need to brush up on your history, there’s a course for that on Coursera—the newest EdTech unicorn in the revolution.

Valuable Side Note: boosting conversion rates & measuring communications effectiveness. Our NAFSA session is coming up and we'll be discussing how to improve your digital connections with international prospects. Intead and NEU offer up best practices. Check it out our fun 49 second promo...

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But why is Coursera such a big deal in this modern revolution? Read on...

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Getting Ahead of the Boom: Collegiate Virtual Reality

Last February, we talked about the intense and growing competition within the EdTech industry and new ways of delivering educational content, like the immersive learning experiences of augmented reality and virtual reality. These simulative experiences as of 2017 garnered $3.1 billion in investments, and those numbers are set to grow.

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Online Education = it's a global thing

Mary Meeker has become well-known and lauded for her annual PowerPoint. This year is no different. Her 164-page PowerPoint on key global internet and technology trends is a treasure trove. Mary's information helps us show you more about the trends that will affect your university marketing. As you know, your customers are early adopters and they drive these trends. We all fear falling behind as technology advances. Don't get caught off guard. Read on...

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Online Teaching Implementation: Tuition & Marketing

Online learning is becoming integral part of teaching and education. We recently covered the impact of Khan Academy (Insight: Recruiting Students with Video: Lessons from Khan Academy), today we are looking at how public universities cope with that challenge and opportunity. We selected a report from American Association of State Colleges (AASCU) and Learninghouse, called Online Learning at Public Universities a new path to a degree, addressing the implementation of online teaching at universities. 

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