Recruiting Intelligence

How does a university facing reduced enrollment find new sources of revenue? Let's get specific. 

There are a number of answers to this question. And they hinge a bit on how much time your institution has. Is this need for diversified sources urgent, as in, “Let’s get a new program out there this summer to increase fall enrollment”? Or do you have funds (endowment or reserves) to draw upon for the next year to weather the storm, allowing new revenue sources to be developed more slowly?

Either way, the response will require speed -- not a strong suit for academic institutions in general. And it requires a level of nimble creativity and well-coordinated collaboration. These are hard combinations to pull together. But mostly, it is the compressed length of time to bring a new idea to market that will likely be your biggest challenge.

With this post we are offering a range of ideas for new academic programs that you can offer to students across the country and around the world. For the most part, these are all programs that you can create from what you have on hand already. There’s a bit of repackaging and rebranding required. And an innovative delivery system. But it can all be done in the time you have available.

What’s the catch? Why haven’t you done this before? Well…

To succeed at this, you must have support from the those at the top and the ability to innovate. Easier said than done. But now your success depends on just that — getting it done. 

Want to find a way to fill the looming holes in your revenue streams? Our recommendations and tips follow.

This is not for the feint of heart. Buckle up and read on.

In the past two weeks, since we posted our near-term thinking about student recruiting, enrollment, and the impact of the Coronavirus, a lot has happened. The advice we gave for institutions continues to hold. And now it is time to share some of our longer-term thinking.

Many of our readers are responsible for international student recruitment, enrollment, and student services. Other readers are in leadership roles with broader student enrollment responsibilities.

Intead has long been advocating for a diversified approach to enrollment growth beyond a focus on just international students -- advice on diversified approaches to enrollment strategy follows. Keep reading, and hang on to your hat…

A given: the virus represents a significant threat to international travel and the economy. This past week the APAIE 2020 conference scheduled for late March in Vancouver was postponed to 2021. Other education industry conferences have been cancelled as well. Some 200,000 international flights have been canceled since the virus outbreak. Academic administrators in Australia are taking the brunt of all the travel restrictions and challenges right now. The rest of us will be feeling it acutely this summer and fall and beyond.

As we mentioned two weeks ago, challenges do arise and when they do, we don’t get frustrated, we get focused. This is an important mindset in any scenario and especially important when your industry is suffering a significant shock.

A few quick assessment questions:

• Do you have leaders who welcome big picture thinking?
• Can you execute on your strategic plans?
• Can you calculate the cost of putting your ideas into practice?
• Can you provide market data to support your projected results?

Hopefully you answered, “Yes” to the first question (if not, you might be in the wrong place), and you think your answers to the next 3 questions are also, “Yes” (perhaps with the caveat that you’ll need some help to do it).

With this in mind, let’s dive into our longer-term thinking prompted by the latest threat to your student enrollment and revenue projections. Read on. 

Universities from Moscow to Los Angeles and everywhere in between have a growing interest in student mobility within the African continent. As political tensions grow and visa practices shift, more and more conversations in our industry turn to the question of diversification of student sources.

Frankly, the comment, “I’m concerned that we are too reliant on China,” has been hanging in the air for about a decade. But now, NOW, SIOs and those above them are taking this concern far more seriously.

Long post today. Those who persevere will be rewarded with valuable tips. Promise.

It is important to note the growth of online learning platforms that are expanding everywhere. A recent Intead blog post discussed the growth of Coursera and EdX, which primarily serve U.S. users. Across the Atlantic and the Pacific, there has been a rise in the use of online platforms as well. There are many factors to consider as you think about diversifying your sources of students.

Intead is offering full access to our global market research including our oh-so-helpful ebook on recruiting non-traditional students, now available through a more affordable Intead Plus subscription called Intead Plus Bookshelf. All the market research access and none of the custom Google Analytics Report. Just offering you more options. Take a moment to check it out.

Pro Tip: Your subscription to Intead Plus is institution wide. Anyone internal to your organization can tap our resources through your institutional subscription.

Now, let’s step back just a bit for perspective and then dive in deeper over the next three weeks to consider how diversifying your student sources in Africa can work. We hope you’ll stick with us for this three-part blog series and pass it on to your colleagues.

As always, our posts help you convey to others in your institution a broader understanding of what you are trying to achieve and the challenges you face. And they help you set your plans in motion. 

Read on…

Move over, American Inventor Eli Whitney, we’ve come a long way since the cotton gin. We are in the midst of the booming Fourth Industrial Revolution.

Just in case it has been a while since you’ve been in a history classroom, here’s a tiny refresher:

• First Industrial Revolution—mechanization
• Second Industrial Revolution—mass production
• Third Industrial Revolution—automation
• Fourth Industrial Revolution—cyber systems and networks

If you need to brush up on your history, there’s a course for that on Coursera—the newest EdTech unicorn in the revolution.

Valuable Side Note: boosting conversion rates & measuring communications effectiveness. Our NAFSA session is coming up and we'll be discussing how to improve your digital connections with international prospects. Intead and NEU offer up best practices. Check it out our fun 49 second promo...

But why is Coursera such a big deal in this modern revolution? Read on...

Last February, we talked about the intense and growing competition within the EdTech industry and new ways of delivering educational content, like the immersive learning experiences of augmented reality and virtual reality. These simulative experiences as of 2017 garnered $3.1 billion in investments, and those numbers are set to grow.

Mary Meeker has become well-known and lauded for her annual PowerPoint. This year is no different. Her 164-page PowerPoint on key global internet and technology trends is a treasure trove. Mary's information helps us show you more about the trends that will affect your university marketing. As you know, your customers are early adopters and they drive these trends. We all fear falling behind as technology advances. Don't get caught off guard. Read on...

Online learning is becoming integral part of teaching and education. We recently covered the impact of Khan Academy (Insight: Recruiting Students with Video: Lessons from Khan Academy), today we are looking at how public universities cope with that challenge and opportunity. We selected a report from American Association of State Colleges (AASCU) and Learninghouse, called Online Learning at Public Universities a new path to a degree, addressing the implementation of online teaching at universities.