Raise your hand if you are already onto the recruiting potential in Chile. On the fast track as an emerging economy, Chile is attracting more attention from the international community. Chileans see value in receiving an education and gaining relevant experience abroad. Chile’s movement toward a more global perspective will likely help recruiters enhance their recruiting capabilities in the country.
While small by many measures (a population of nearly 17M people and just 8,000 students studied abroad in 2012), Chile's economy has seen steady and consistent growth for the past 35 years. That trend has slowed a bit recently, but the long-term trend is still up and impressive.
Our long-term readers will recognize the approach this post takes to analyzing a specific country and its potential for international student recruitment. In other posts, we've focused on many Asian and Southeast Asian countries. We thought we'd look to the America's today. And with this post we offer one last plug to the lastest research we will be presenting at the upcoming AIRC and ICEF conferences in December. There are still a few slots left for our 3rd annual ICEF Pre-conference Global Marketing Seminar for Education Institutions.
Bottom Line: While some challenges stand in the way of attracting Chileans to the U.S., 2,513 Chilean students chose U.S. institutions in 2014, as reported by IIE's latest Open Doors Data. The common barriers to international education (language and financial constraints) are beginning to be removed and the U.S. is becoming an increasingly attractive education destination for young Chileans. Well crafted social media campaigns and a solid agent network are likely your best bets for reaching those seeking to study abroad. An ESL program or other language support is going to be an important element for U.S. institutions recruiting from this region. Finally, we recommend focusing on your institution's strongest graduate level academic programs rather than diluting your message by promoting your university overall. Be bold and clear with what differentiates your institution.
Now, let's turn to Emily so she can tell us what time it is in Chile...