For enrollment management professionals, the next few months are all about watching the applications come in and then pouring everything into nurturing them toward enrollment.
In an ideal world you would personally guide each lead from application to enrollment, but that’s just not feasible for most academic institutions. Instead, you need a strong and efficient lead nurturing strategy to engage your prospects and boost enrollment. (You do have one, right?)
Strong lead nurturing strategies take into account each stage of prospective students’ decision process and gives them relevant information along the way.
In fact, the best strategies anticipate student questions before the student (or parent) even knows they are going to ask them. When you’ve done this work for a long time, you tend to know the general flow of the journey of most consumers.
You see how the family starts with a few obvious questions, learns a few things, and then realizes the next questions that need asking. Not unlike the way students progress in the classroom as they come to understand a subject. Learning is an iterative process of inquiry that builds on itself.
In nurturing students selecting an institution or degree program, you are looking for a meaningful alternative to the one-on-one conversations you wish you could have over the course of the admissions journey. Rather than literally holding each lead’s hand, your role is to champion a rock-solid lead nurturing strategy for your institution.
If you’ll be attending the 2022 AIEA conference in New Orleans (Feb 20-23), be in touch and we’ll find time for a coffee and an exchange of ideas.
To learn the 5 key tactics that will help your team create a lead nurturing strategy that works, read on. This post is a great primer for any recruitment team interested in strengthening enrollment yield.Read More