This week, we are picking up part two of our discussion on email marketing for international student recruitment. If you haven’t done so already, you can read part one here.
There is so much discussion around whether email is ‘dying’ and whether it is even a viable channel for student recruitment marketing. Our answer is an unwavering yes - until something else supplants it. But that hasn't actually happened yet, despite the yammering. It's all about where and how you use this channel to influence the student decision-making. A strategic approach is important and knowing when and where to use email is essential.
What we know: don't use email marketing lists as your first touch.
An important reminder: We'll be presenting about all this stuff at the NAFSA conference in May in DC along side Hillary Dostal from Northeastern University. Check out the link below to our session and hit the like and favorite icons if you'll be joining us! You'll get an inside look at some of our latest research.
The email marketing that we conduct and recommend is not “first touch” marketing through list purchases and email blasts, but rather, nurturing campaigns to draw existing leads down through your recruitment funnel. Once built, a carefully crafted and automated email nurturing campaign can move leads to the point of application, without placing additional burdens on your admissions team. They have enough to do, right?
Let’s jump into how you can implement an effective student recruitment email marketing strategy.Read More