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Recruiting Intelligence

Innovation in Education: Conversing with Codecademy [podcast]

In our ongoing effort to expose our readers to innovative educational models, we'd like to share this podcast with Nikhil Abraham from Codecademy, the leader in online coding education. Codecademy's model shakes the foundation of traditional education. What is the future of new educational models? How will Codecademy affect traditional modes of education?

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Canada's Competitive Advantage

 

At Intead Insights we consistently analyze the global competition for qualified, tuition-paying international students.

Canada is a successful contender in this global competition. The recently published report A World of Learning: Canada’s Performance and Potential in International Education demonstrates the Canadian determination to become an even strong player in this arena. The report provides a critical analysis of international student satisfaction with their experience in Canada. It also looks at the perceptions of discrimination international students feel in Canada. Finally, the report develops a set of recommendations on how to address the issues discussed.

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Topics: Insights

Agent Barometer Reveals: Top 3 Steps to Improving Your Competitive Advantage

This has been a momentous year for universities interested in using commission-based recruiting agents. The NACAC decision seems to have lifted a black cloud from many institutions and we know of many that are actively establishing or expanding agent relationships to enhance enrollment capabilities in international markets.

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Topics: Insights

Can Data Advance an Education Culture? Can Social Media?

We are not policy makers at INTEAD but hands-on practitioners helping universities compete for the right students in a global marketplace. And we are passionate about the importance and role of education in all of our international societies--the empirical data clearly shows that education is key to improving the lives of individuals and societies as a whole.

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Topics: Insights

Tie Your Message to Your Audience: Using Chinese Social Media

Social Media use in China is important and relevant for U.S. universities recruiting students in China. If you are a regular reader of Intead Insights or our blogs, you will not be surprised by this message. Hanover Research published a concise and very readable summary, "Social Media and Web Marketing in China," reviewing the main social media platforms in China and incorporating compiled research highlights from Zinch, WES, The Guardian Network, the College Board and other sources.

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Topics: Insights

The Storm Front on the Horizon: Coursera By The Numbers

Today's Intead Insight may appear like an advertisement for Coursera. It's not. It just looks that way because the figures from Coursera are remarkable. They have grown from two courses to 532 courses within 24 months. From one university partner to 107. Let us just say, BAM!

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Topics: Insights

Analyzing Recruiting Costs: You Can't Find These #s in the US

International student enrollment is becoming an important part of tuition revenue management in many universities. The revenue side is obviously only one part of the equation and it matters how much it will cost the admissions department to recruit the international student cohort. In the United States, we have seen very little publicly available data to benchmark international recruitment costs. So we trekked to Australian to see if our colleagues there could give us a little bit of guidance on benchmarking our expenses to recruit internationally.

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Topics: Insights

6 Digital Consumer Trends University's Need to Understand

Universities are constantly on the cusp of behavior changes since their young undergraduate applicants include a larger percentage of early adopters of technology than the overall population. Even graduate applicants and the non-traditional students are made up of large groups of digital natives. This reality will have an impact how universities recruit and teach students and stay in touch with alumni. Those willing to make an investment in the very near term will quickly outpace the competition. Let us explain...

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Topics: Insights

The New Revenue Driver: Continuing Education

One of the key functions of higher education programs is to award a credential. The credential signals to our environment that we have passed certain hurdles, mastered certain content. The certificate provides a filter for the hiring market to help managers select candidates worth investing time and effort to interview and hire with a level of confidence that talent and skills have been pre-established and pre-evaluated.

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Topics: Insights

Joint Venture: How MOOCs Bring Faculty and Administration Together

A little research study called " To Mooc or not to Mooc: Strategic lessons from the pioneers: an analysis of administrator and faculty motivations" by Insidetrack and ACE (American Council on Education) caught our attention. The survey reflects views of faculty that have actually participated in teaching via these digital channels. (For the uninitiated: MOOC = Massive Open Online Course). The report authors summarize their findings as follows for administrators and faculty:
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Topics: Insights