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Recruiting Intelligence

How Will Australia's University System Survive?

We consider the Australian university system an interesting microcosm worth studying. Like the U.S., they have a heavy contingent of international students, however, the range of institutions in Australia is much more homogeneous than the diverse education system found in the U.S.

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State of the Media: What It Means for Higher Ed

We are experiencing a moment when two technologies and media trends have reached critical mass and are reinforcing each other. Social media and mobile technology are affecting society. Nielsen, a research firm, and Incite, a specialized consumer research consultancy, published the data compendium State of the Media: The Social Media Report 2012. We reviewed this report with both domestic and international student recruitment in mind.

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The only report you have to read to understand financial trends in education

The US Treasury Department is keeping an eye on education debt. Why? Most of the debt is guaranteed by the US government and will become a liability for the US taxpayers in case of default. But the recent report considers many more aspects than the implications of debt default. This Treasury report "The Economics of Higher Education" is a very concise and excellent analysis of the current trends. Figure 1 is the graphic representation of what could be the single biggest challenge for US academic institutions. Your customers, students and parents, cannot afford your product and services anymore. Is that where we are heading? We will try to summarize the situation. But before you read further, know that there are a lot of economic factors here with complicating inter-relationships. Some of our readers might just want to skip to the end where we explain why this stuff is important and what it means to our jobs.

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A Marketing Advantage: More Robust and Flexible Student Counseling

CompleteCollege America offers some interesting perspective on why so many U.S. academic institutions are struggling to increase their graduation rates. In its report "Time is the Enemy" the group reveals how the demands of life are shifting priorities and hurting students' abilities to complete their education in a streamlined, timely fashion and earn the degree. The report is focused on public universities in 29 States where their Governors have set a priority of increasing college graduation rates. From the report, we note:

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Global Competition for Students: Canada on the right track

Recruiting international students is a global competition between different academic institutions, but also between different country destinations. The attractiveness of a destination is highly significant among international students' selection criteria - both in terms of which country and which location within that country. ICEF and i-Graduate conduct an annual survey of recruiting agents, which are a great proxy for the trends and demands in the market place for higher education. As chart 1 (below) shows, the U.S. continues to hold a lead in the attractiveness ahead of Canada, the U.K. and Australia.

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College counselors: The education force behind the curtain

High school councelors play a critical role in the decision making process for the college selection process in the United States. They are a trusted advisor who coaches, mentors and directs students and parents. With this in mind, we reviewed the college board's annual reports on "True North - Charting the Course for College and Career Readiness."

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Our Crystal Ball Reveals 2013 Trends: International Student Recruitment

The CollegeBoard provides valuable leading indicators for future trends of student enrollment around the world. With permission from CollegeBoard, we are able to share a few highlights of those future trends based on SAT takers from China and global traffic to the CollegeBoard website. China is a particularly interesting example to examine because of the volume of Chinese students seeking higher education outside the country and because Chinese students must travel outside of China just to take the exam. Unlike international students from other countries who have easier access to the SAT, Chinese students taking the exam are extremely likely to follow through and enroll. They are highly motivated.

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Who will educate future college students ,where and how? (Part II)

This is part II of the Ambient Insights, we are going to focus on the expected shifts in the higher education student population in terms of type of institution and learning channels. The presented data is based on Ambient Insight's report 2012 Learning Technology Research Taxonomy, updated in August 2012.

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Classroom Instruction: Who Needs It?

Ask Borders Books If You Can Ignore the Growth of Online Instruction
“It's tough to make predictions, especially about the future,” as the quote goes by Yogi Barra & Niels Bohr. We appreciate Ambient Insights' bold predictions and global perspectives on future developments in the education sector. The company provides a rich library of research reports and we have reviewed the publicly available reports. The presented data is based on a report 2012 Learning Technology Research Taxonomy, updated in August 2012.

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Chinese Social Media ≠ US Social Media

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Topics: Insights