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Recruiting Intelligence

Cathryn Andrews & Emily R. Henry

NACAC, Our Latest E-Book and Today’s Enrollment Trends

Last week, Intead presented at the NACAC conference—what an exciting whirlwind! We met so many wonderful experts in the field of recruitment and were able to share our insights with many of your colleagues during our session on international recruitment, hosted with our friends Sundar Kumarasamy (Northeastern University) and Steven Bloom (ACE). We are so thrilled that so many of you made it out to our early morning session!

If you were not able to attend, as our loyal readers, we would like to extend the invitation to register to receive our latest e-book, Quality.Cost.Convenience: Beating the competition for today’s “non-traditional” students before it is released to the public. Read on to secure your copy.

Since the conference, we have been thinking a lot about today’s political environment (isn’t everyone?) and the impact it is having on recent enrollment trends. While we were in Boston, we had so many great conversations about the latest 2017 enrollment data, marketing strategies to combat dips in enrollment and what the future holds. So, this week, we are taking a brief look at research around enrollment trends in the U.S. and U.K., post-Brexit and U.S. presidential election.

Please read on for key data and industry insights (and to register for the new e-book ;-)

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Campus Environment and International Student Retention

Well folks, the week of NACAC has finally arrived! We are excited to meet so many of you at our pre-conference workshop and throughout the conference itself! If you are not already planning on attending, we invite you to join us for our presentation: Best Practices for International Recruitment Marketing at 8:30 on Friday morning in room 254 (yes, the first session of the day—we know it’s tough, but we promise to perk up your morning!) We promise value for your time. You'll hear trends and tactics from Sundar Kumarasamy from Northeastern University and Steven Bloom from ACE. So many changes happening in our field these days.

If you can’t make it, we would also be happy to schedule a 1:1 meeting, just drop us a line!

In the blog this week, we are taking a look at strategies for increasing international student retention through simple changes to your campus environment. Taking it back to the basics with a simple analogy, when you go to someone’s house for dinner, do you stay longer if you feel welcome? We do!

And, we’re sure that when you have guests, you try to make sure they feel welcome too. But, do you always do the same for your international students? As you well know, getting international students to your campus is only half the battle. Are you doing enough to ensure they stay? We all know that it costs less to retain a student than attract a new one, so remember ­– just like when you’re visiting your friend’s for dinner, if you make your international students feel welcome at the beginning, they are more likely to stay until the end.

Bottom Line: When students feel welcome and included on university campuses they are happier and do better in their studies. And, they tell their friends back home about it (bonus)! Read on for practical tips and techniques for increasing retention by making your international students feel welcome from the get-go.

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Challenges and Opportunties: Recruiting International Students from Germany

This week, we are taking a look at the most successful destination country in Europe – are there lessons to be learned from the German recruitment market? As competition to attract international students becomes more pronounced, how can we encourage German and other European students to study in the U.S., despite the obvious attractions of remaining within the EU?

While the U.S. continues to top of the list of countries hosting the highest number of international students, Europe remains the largest host region. Of course, this is largely due to the fact that many of these students come from nations within Europe itself. In fact, internal mobility is so high that as many as 77% of internationally mobile students from Western Europe remain in the region. So, how are you expected to recruit in a country that has such a strong hold on its students? The good news – the U.S. already has a foothold in prospective students’ imaginations.

Bottom Line: Europe is a particularly difficult market to break into, as students generally take advantage of programs like Erasmus+, which offer ease of study between EU countries. Additionally, the cost of European tuition and application fees tend to be much lower and the need for U.S. visas can take its toll on students who are accustomed to free travel within the EU. Still, the interest is there for many German students to come to the US, while the competition of Germany as a study destination grows.

Still a few meeting slots left on our Nafsa schedule at the end of this month. Please be in touch if you would like to schedule a meeting with one of our team out in LA. We have so much research to share (info@intead.com).  Read on for ideas on how to differentiate your academic offerings and compete effectively. 

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Recruiting Students from Indonesia

Recruiting Students from Indonesia

As we monitor our changing political landscape and the far reaching impact of U.S. executive orders, we watch for developments in emerging markets and opportunities to diversify your student recruitment. This week, we are exploring the current status of the Indonesian market and looking at highlights from a study on the underlying motivations driving Indonesian students to study in the U.S.

With so many other Asian countries stealing the spotlight, we find that Indonesia doesn’t always get the recognition it deserves as a growing market for student recruitment. Securing a place in the top 25 undergraduate recruitment markets, as well as showing significant growth in the number of non-degree seeking students, it is worth a look. Still, as with all Muslim majority recruitment destinations, addressing visa questions and other concerns will prove key to your recruitment success…  

Fittingly, we will be discussing these concerns – and strategies for overcoming them – at NAFSA in just a few weeks. We hope that you will attend our sessions (we have 4 presentation times) and take a look at our latest research results. Email us to set up a meeting time in LA: info@intead.com

In the meantime, we invite you to read on to explore the possibilities in Indonesia as a recruitment destination…

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Your Global Alumni as International Student Recruiters

Student perceptions ARE their reality.

We are all facing growing concern about the flow of Indian students (and other international students) to the US as a study destination. We are hearing their concerns about US visa and H-1B processes. While the new US administration has not made any real policy changes for Indian students, perceptions have changed. Many Indian students are perceiving that a U.S. education is less accessible and the door to US job opportunities is closing.

Are we up to the task of changing these perceptions? Are we able to reassure Indian, and other international students, that the educations US institutions provide continue to represent tremendous value and advanced career opportunities?

Ironically, one of the most powerful assets your institution has is also often one of the most under-utilized. As an institution, you already have a built-in network of loyal advocates who are, more than likely, already doing your promotional work for you. They are willing, eager and well positioned to talk about the value of your institution: your global alumni network.

The question is: have you made effective use of this key advantage?

We’ll be talking about using alumni and other international student recruiting tactics at NAFSA in LA next month. We hope you’ll take a moment to schedule a meeting with us if you are attending, too. Let us share our latest jaw-dropping research with you.

Read on for a set of essential tips and techniques for making effective use of your alumni network to recruit international students, around the country and around the world.

(Pro Tip: share this post with your Alumni Office.)

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Know Your Neighborhood - Fall 2017
Global Alumni Management for U.S. Institutions