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Recruiting Intelligence

Micro-Innovations: Opportunities Speak Loudest to Those Who...

I met Jenny on a sunny July day at the corner of H and 22nd Streets in DC -- in the center of George Washington University’s campus.

Jenny’s been running this hot dog stand at this corner for 22 years.

Originally from Vietnam, she has two children currently attending the University of Virginia. With all these university ties, GWU, UVa, you’d think she works in our field of academia. And in a way, she does.

Take a closer look at that stand behind her. See the signs? Jenny is an entrepreneur and a micro-innovator. She recognizes opportunities and she goes after them. And she succeeds.

As Jenny and I talked, she shared that she sees a small boost in revenue at the end of each semester (in May and December) with her cash for books deal, in addition to the hot dog and soda sales. Her location gives her an opportunity that another hot dog vendor, at say the corner of H and 14th Streets, does not have. Her micro-innovation has proven a consistent, small incremental value to her overall operation.

It is the start of a new school year and we have so many ideas to share with you. This is no time to sit on your hands, or wring your hands. It is time to put those hands to work, get them dirty.

Read on for ideas about how thinking about micro-innovations might be just the thing that can energize your team and add up to significant growth for your recruitment funnel.

Read on...

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#EdTech for Career Prep in the Digital Age, Part 2

With your university years over, you are facing the end of your traditional education and the start of your career. You are done sitting through classes and handing in academic assignments. No more finals!

Your students have worked so hard to reach this point. And they’ve spent a fair amount of time researching their career options. Did they do all they could to maximize relevant work experience while in school? Internships? Career networking? Resume writing, LinkedIn profiling, interview practicing, alumni outreaching, job board searching, cover letter writing. This career entry thing is hard work!

Has your institution done all it could to help them pursue the career and land the job?

This is what education is all about. Transitioning the learner to then practice their craft, use what they’ve learned.

This is the second half of a two-part series on how to help students cross the bridge to employment. In Part 1, we spoke about EdTech that can help students prep for careers through mentorship and coaching, as well as platforms for virtual work experience, where students can do some of the daily tasks of their chosen career in an online micro internship. What other resources are out there to help strengthen their profile and seal the deal?

(Read on.)

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#EdTech for Career Prep in the Digital Age, Part 1

Going to College Question: Is it the journey or the destination?

Answer: It’s both, but the destination must be worth it.

After years of classes and seminars, learning and discourse, pizza and so many late nights (SO many late nights), the goal of attending university is for a student to find a job.

A university able to give confidence about the future to their prospective students will be in a stronger position than their peer institutions. Career placement stats are found on most university websites. But how about something more concrete? How can you differentiate?

In a two-part series, we are going to talk about ways that your institution can help students arrive at that destination. There are some very cool career prep resources available.

This is about career mentoring and coaching and how your students find the professionals with employer insights and connections—either from within your faculty, administration, alumni pool or through emerging tech tools (#EdTech social platforms).

The destination of the university journey is of course a job (better yet, a career). Talking to domestic and international students regularly, their focus is, of course, on their future.

“What will I do with this degree? Will it have value to me?”

Connecting to your alumni is an essential part of all of this. And yet, universities are investing so little in their global alumni as a new student recruitment resource. If you’ve not already done so, download our Global Alumni Management: State of the Field research here.

And read on for our review of Career Prep tools and resources…

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Key Factors in a Changing Environment – Insights from NAFSA

This week, we are proud to share with you an article from our friends over at NAFSA (with their blessing, of course).

We were struck by the insightful way that this short section in International Educator's September/October 2018 edition captured today's market challenges in a realistic, unflinching light. Rather than emphasizing one factor impacting higher education (politics being a popular choice), this section takes a wider look at the many diverse conditions affecting overall enrollment.

This brief summary is evidence that many of our day-to-day concerns are not limited to international recruitment, and now is not the time to back away from building your brand internationally. As competition grows, both domestically and internationally, you want to be in a strong position to continue attracting students and maintaining your enrollment. We've all faced periods of enrollment challenge before. Shrinking away was not the answer then and it is not the answer now.

In that vein, we invite you to join our session at NACAC on Saturday 9/29 at 10:30 AM for our Presentation: International Alumni Relations: The Neglected Tool in Your Student Recruitment Arsenal?  Earlier this year, in partnership with Academic Assembly we surveyed over 1,000 US institutions on their international alumni engagement practices and needs. At this session, we will present and interpret the findings of this research and offer practical ways you can leverage your international alumni network to strengthen your recruitment and development efforts. 

We have another great collection of Intead research and insights coming out next week. You don't want to miss our Webinar: Agent Commission Structures and how to maximize your recruiting agent partnerships on Thursday, 10/4 at 10 AM EST. Register here. All registrants will receive a copy of the full report following the webinar. 

Intead works with our institution clients to help them determine the best regions and channels for their strategic enrollment plans. Our proprietary research and the custom research we do for our clients makes all the difference.

As you consider your recruitment channels, we recommend you refer to Nafsa's excellent summary of the factors we all must weigh as we adjust our enrollment plans to the current global geo-political environment...

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#TBT AIRC 2017: Slides Now Available

It’s awfully cold up here in Massachusetts these days—but that’s just one of the reasons we’re daydreaming about the AIRC Conference in Florida this past December. As most of you know, the American International Recruitment Council (AIRC) conference is one of the highlights of the year for our professional community.

We have been attending AIRC for 8 years now, and every year we meet insightful industry experts with valuable perspectives to share. This is the learning and networking conference we enjoy most. We send a significant Intead staff contingent every time to get the most of what AIRC has to offer our community. International student expertise from all over the world gathers and shares their firsthand perspective and in-country student experiences. 

This year, we were honored to share our own marketing intelligence with our colleagues from universities and other experts in the field on a wide range of recruitment topics. We saw many of you, our valued blog readers, on the conference floor, jotting notes in AIRC seminars or lounging poolside with a drink (don't worry we won't share any photos)—but if you missed it (or hey, just miss us!) our slides are here for your perusing pleasure. 

Seats are still availble for the Intead/CGACC International Student Recruitment Bootcamp. Sign up while you still can. February 11-13 in San Diego. We can't wait for the warmth! 

Read on for a review of our presentations and a link to the slides for each one...

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New Research: U.S. Global Alumni Management

Read all about it!

Hot off the electronic presses: our newest research on global alumni from Intead and Academic Assembly, Inc. Together we analyzed responses from more than 100 U.S. academic professionals about how their institutions manage global alumni.

Ready to up your alumni game, and strengthen your recruitment, fundraising, and more? Read on and dive into out free white paper!

In the meantime, we hope that we will see you at any one of our many presentations during the AIRC and ICEF conferences over the next 7 days. The Intead team will be sharing lecturns with Monmouth University, UCLA Extension, Temple University, Sandy Spring Friends School, Academic Assembly, Sunrise Education and WholeRen.

The Intead team will be offering up fresh data and ideas to help you recruit international students from community colleges (Ben) and private boarding schools (Kellie). We'll be diving deep into Chinese student personas (Patricia). We'll be looking at the importance of internal alignment (Ben) as it relates to the international student experience on your campus. And we'll be presenting for the first time ever: our inaugural research on global alumni (Kate). Spoiler alert: they aren't being used effectively...but you already knew that, right?

We think we'll raise a few eyebrows (that's our version of having a wild time in Florida ;-)

Read on to get the real download on this great new global alumni analysis...

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