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Recruiting Intelligence

Can Boot Camps Go to University?

Thinking about tech boot camps as a new revenue stream? We are.

If you've not already read last weeks post about Full On Armchair Recruiting with clear and supported guidance on what comes next for student enrollment, student experience and student services, well, we highly recommend it ; -)  We've received a fair number of emails from your peers who found the advice highly valuable as they make plans for fall 2020 and beyond.

Here's the thing: given anticipated and imminent enrollment drops, new revenue sources are going to be really important.

With all the changes happening now and coming down the pike for academia, we want to continue to look forward and point the way for how your institution demonstrates its value and hopefully finds new revenue sources. Turns out, in this environment, thinking about new revenue streams has suddenly taken on a fevered pitch. That's a good thing. We LOVE innovation.

You and your colleagues have likely talked about the quick-hit education providers cropping up in the form of coding boot camps. We’ve been keeping an eye on these burgeoning businesses ourselves. After all, they’ve been sprouting like weeds over the past eight or so years.

Their aim is to teach practical skills to nontraditional students looking to enter or change careers or move up the professional ladder. Courses tend to use project-based learning to cover topics like full-stack web development, digital marketing, data analytics, UX/UI design, cybersecurity, cryptocurrency, blockchain and more.

Universities have seen this as a threat to their engineering and IT offerings. But are they truly threats?

Within the past few months, Michigan State University, George Washington University and the University of Toronto School of Continuing Studies each announced their own tech boot camp (or fintech) programs. There are others taking this direct competitive approach.

The trick for many universities is that their infrastructure is not necessarily set up to provide continuous, short-run programs. One challenge for boot camps is that their administrative infrastructure is slim and stuggles to support scaled growth. They also struggle with credibility. Will their certificates have value for the graduates over time?

Can you see where we’re going with this?

There’s an opportunity for a symbiotic relationship that can benefit students, local economies and your respective programs. Enrollment marketing, take note! Read on.

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Is Your .edu Part of The IT Crowd?

A few years back, the business world faced an onslaught of new domain extensions. Companies formerly satisfied with their .com addresses suddenly had new options to choose from: .info, .biz, and the like. Even .cool made the scene. 

While the gold standard for academic sites has always been .edu, alternatives such as .college, .degree, .education, and .university present a new, distinctly 21st century challenge: how can you protect your institution from copycat sites?

More importantly, is it just brand management at stake, or does the availability of these domain names put your students’ privacy and online safety at risk?

There seem to be more #EdTech issues emerging every month. We're here to help make some sense of it all. When it comes to protecting your institution’s digital footprint in today’s ever-changing tech landscape, a bit of research and a thoughtful game plan can save you a great deal of headache. Today, we look at these digital hazards and make some concrete recommendations. Read on. 

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Competition In Edtech Is Off the Charts

Every time we turn around there is another set of edtech companies showing off their wares. At NACAC, NAFSA and the American Marketing Association’s Higher Ed Group, everyone has a tech solution.

We’ve been watching the rise of edtech and loving the growth and the disruption. From offering new ways of delivering educational content to how we confirm that students are absorbing that content, there are beautiful things happening. And the data being collected is going to help us all improve our education outcomes.


There are more than 15,000 companies in some form of edtech position. And by some estimates more than $50B (likely more) has been invested in making them grow. Some of the names are familiar to you and some are new to all of us.

But everything is not rosy here. All too often, the marketing for these companies shout out “Artificial Intelligence” and “Predictive Modeling,” when they are anything but “intelligent” or “predictive.” If you scratch the surface when you meet them at a conference, you’ll find that their “predictive modeling” is simply filtering their list purchases in sophisticated ways. We're thinking their marketing pitch might be better termed “Artificial Modeling.” To wit, they are selling stuff with no substance.

Intead will be doing a series of posts and webinars with industry leaders addressing edtech in the coming year. We’re excited to shine a light on those that are doing incredible things. As always, our Intead Plus members will get the best stuff from us.

Please read on for a nice summary of the wonderful ways edtech will transform the classroom, our employees, and our lives in the years to come.

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Innovations in Recruitment Technology

Have you heard all the buzz about all the latest tech solutions in international recruitment? Honestly, we'd be shocked if you hadn't – the buzz seems to be everywhere. 

This week we're taking a look at emerging trends in recruitment technologies (starting with a quick look at critical changes to the WeChat platform). PIE News recently released the nominees for the PIEoneer of the Year award for Digital Innovation in technology and we wanted to call attention to a couple of our favorite nominees – as well as a couple of other recent innovations. 

As you look critically at each of the tools we are considering this week, you'll want to ask, "How well would my internal team adopt this technology? How would my target audience respond?" All tech solutions must work in concert with your institution's unique marketing strategy and key messages and then there's the human factor.

If your messaging and your processes are not well developed – that's where you start. We can help (info@intead.com).

It's important to note: we're not in the business of promoting or selling any of these tools. We are simply keeping our ear to the ground and listening for emerging trends in the market. And right now, a number of interesting technology solutions seem to be springing up! 

Let's see what they have to offer...

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Africa's Tech Hubs: Your New Student Source?

Looking for new ways to connect with students from some of Africa’s biggest providers of international students, including Nigeria, Ghana, and Kenya? Trendy “tech hubs” are an interesting new student source to keep an eye on.

Diversification is key to a successful global recruitment strategy. With recruiting challenges and competition rising in China and India, smart money is looking at emerging pockets of talented and motivated students. These locales will not achieve the size of either India or China in terms of total numbers of students sent abroad. But that's not really the point. 

When you consider return on investment for institutions with low brand awareness, recruitment sources outside of India and China present real opportunities.

For U.S. institutions looking for talented international students (particularly at the graduate level), Africa's tech hubs may be just the place to forge valuable connections.

We've got your attention now, right? Read on for the valuable information you need to make solid budget allocation decisions.

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