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Recruiting Intelligence

Competition In Edtech Is Off the Charts

Every time we turn around there is another set of edtech companies showing off their wares. At NACAC, NAFSA and the American Marketing Association’s Higher Ed Group, everyone has a tech solution.

We’ve been watching the rise of edtech and loving the growth and the disruption. From offering new ways of delivering educational content to how we confirm that students are absorbing that content, there are beautiful things happening. And the data being collected is going to help us all improve our education outcomes.


There are more than 15,000 companies in some form of edtech position. And by some estimates more than $50B (likely more) has been invested in making them grow. Some of the names are familiar to you and some are new to all of us.

But everything is not rosy here. All too often, the marketing for these companies shout out “Artificial Intelligence” and “Predictive Modeling,” when they are anything but “intelligent” or “predictive.” If you scratch the surface when you meet them at a conference, you’ll find that their “predictive modeling” is simply filtering their list purchases in sophisticated ways. We're thinking their marketing pitch might be better termed “Artificial Modeling.” To wit, they are selling stuff with no substance.

Intead will be doing a series of posts and webinars with industry leaders addressing edtech in the coming year. We’re excited to shine a light on those that are doing incredible things. As always, our Intead Plus members will get the best stuff from us.

Please read on for a nice summary of the wonderful ways edtech will transform the classroom, our employees, and our lives in the years to come.

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Innovations in Recruitment Technology

Have you heard all the buzz about all the latest tech solutions in international recruitment? Honestly, we'd be shocked if you hadn't – the buzz seems to be everywhere. 

This week we're taking a look at emerging trends in recruitment technologies (starting with a quick look at critical changes to the WeChat platform). PIE News recently released the nominees for the PIEoneer of the Year award for Digital Innovation in technology and we wanted to call attention to a couple of our favorite nominees – as well as a couple of other recent innovations. 

As you look critically at each of the tools we are considering this week, you'll want to ask, "How well would my internal team adopt this technology? How would my target audience respond?" All tech solutions must work in concert with your institution's unique marketing strategy and key messages and then there's the human factor.

If your messaging and your processes are not well developed – that's where you start. We can help (info@intead.com).

It's important to note: we're not in the business of promoting or selling any of these tools. We are simply keeping our ear to the ground and listening for emerging trends in the market. And right now, a number of interesting technology solutions seem to be springing up! 

Let's see what they have to offer...

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Africa's Tech Hubs: Your New Student Source?

Looking for new ways to connect with students from some of Africa’s biggest providers of international students, including Nigeria, Ghana, and Kenya? Trendy “tech hubs” are an interesting new student source to keep an eye on.

Diversification is key to a successful global recruitment strategy. With recruiting challenges and competition rising in China and India, smart money is looking at emerging pockets of talented and motivated students. These locales will not achieve the size of either India or China in terms of total numbers of students sent abroad. But that's not really the point. 

When you consider return on investment for institutions with low brand awareness, recruitment sources outside of India and China present real opportunities.

For U.S. institutions looking for talented international students (particularly at the graduate level), Africa's tech hubs may be just the place to forge valuable connections.

We've got your attention now, right? Read on for the valuable information you need to make solid budget allocation decisions.

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Know Your Neighborhood - Fall 2017
Global Alumni Management for U.S. Institutions