You don’t need to be a CMO to know that there’s more to attracting students than coming up with a pithy headline for your Instagram ads and postcard mailers.
And yet, what we often see are institutions full of creative minds doing the same marketing initiatives year after year, not really realizing how they appear to their target audiences.
At the end of the day you want your institution to stand out in a field of sameness, ubiquitous blather, and endless repeats of campus images and smiling students with backpacks and laptops. You want to highlight your institution’s differentiators and deliver the right message to a targeted audience at the right time.
But we get it — whether it’s lack of budget, time, or most likely, both, swapping out last year’s campaign photos, shuffling around your headlines, and hitting a few buttons in Facebook Ads Manager are sometimes the only levers that are in scope. And establishing a feedback loop of performance analysis for continuous campaign iteration and optimization? An even more distant goal state.
So, before you reach for that updated “smiling student with backpack” image to juice your Fall 2021 recruitment campaigns, turn your attention to today’s post: 3 recruitment marketing ideas to help you reach students where they are right now.
We’re talking specifics on topics, audience, tone, and dissemination channels for campaigns that can set your institution apart and attract and nurture those high-quality leads you’re looking for. And what would an Intead blog post be without an insight on how to use your data better?
Throw these ideas to your creative team and see if something valuable emerges from the brainstorm session. Something that truly fits your institution.
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