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Recruiting Intelligence

Explain Digital Marketing To Your Colleagues (to justify your budget)

Your focus these past few weeks been a bit off? It’s not just me?

There have been a few more distractions than usual as we all try to get our work done. Still, there are important decisions to be made and the reality is, in our line of work, we truly do make a difference for a heck of a lot of people. Not quite on par with our amazingly dedicated healthcare providers and food supply chain workers. 

Still, helping students adjust to the academic experience that just went kablooey has its place.

The Intead team has been offering a lot of very specific perspective and advice to salvage enrollment numbers and stabilize institutional revenue streams. These are the underpinning of your faculty doing what they do, so that your students can do what they do. We are all connected.

This post has a lot to do with building collaborative teams and advocating for your department budget.

We hope you are taking time to read our recent blog posts and finding some good food for thought in there to support your student marketing initiatives. Now is definitely the time to innovate. And since so much of that student recruitment work is going to be digital, we thought it might be helpful if we gave you a great shareable infographic that simplifies the whole digital marketing process.

Sometimes, we find that the broad university teams we are working with includes colleagues who are not steeped in the digital marketing processes that we swim in every day. We thought you might find yourself in that situation more often than you’d like. Use the graphic below in your reports, in your slide decks, in your emails to those who approve your budget...

Read on for our practical ideas to help you stay focused and build broad team collaboration (and perhaps help you justify the budget request to make your digital marketing succeed).

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Quick Tips for Building Effective Landing Pages

Maximizing Your Student Lead Conversion

According to Hubspot, 55% of visitors spend less than 15 seconds on your website. That isn’t much time, so you will have to make the most of it—that’s where we come in.

This week we focus on some basic digital marketing tips. We are bringing you a selection of landing page design and content approaches to increase conversion rates—the essential tools for effectively recruiting prospective students online. Landing pages can help you effectively drive visitors to fill out information capture forms or guide them to the most relevant section of your website. Well-designed landing pages can increase your chances of turning visitors into leads, and converting those leads into enrolled students.

Hit your target audiences with key, search optimized information and relevant offers; make the search easier for them, and the chance of conversion is higher for you.

This digital marketing lingo may be a bit intense for some of our academic readers. Chances are there is someone on your staff charged with making your website and your digital marketing work really well together. That person would really appreciate it if you sent them this post. It might simply confirm that they have their act together, or it might spark a few new ideas. And if that person is you, read on to get our take on how a strong landing page will increase your lead conversion rates.

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