Turkey has been in the news a lot recently, and not for the best reasons. Political uncertainty plagues the country and the country’s foreign relations. From an international student recruiting point of view, this is a market where parents truly value education. And, Turkish students continue to seek English language courses and education abroad. Is your marketing approach able to adapt to this changing market niche?
Bottom Line: Stay flexible in uncertain times. As political climates begin to shift and foreign relations appear unstable, it is essential to focus on your relationships with agents and reassure your markets. In particular, in Turkey, local networks are vital to success. Creating strong bonds with agents and other student recruiting channels in the country can help your institution connect directly with the whole family.
Read on for a more perspective on current events and a few tips on recruiting options that might work for your institution in Turkey.