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Recruiting Intelligence

Find Your Niche Market:Recruiting Outside of the Top 10 Cities

Of all the cities across the globe, more than half of international students studying in the U.S. between 2008 and 2012 on F-1 visas were from 94 different cities. This is a staggering fact. Think about it.

As we studied the SEVIS data, it certainly got us thinking: why do we only ever hear about the top 10 cities in recruiting? Aren’t there student fairs worth going to in other cities?

There are plenty of great cities out there where talented and eager international students are looking for options. And the opportunities to recruit from these second tier cities are clear for lesser known institutions. In this blog, we look at why and how to take advantage of these opportunities.

Bottom Line: Many of our clients are seeking to accomplish two recruiting goals: 1) enter new international markets where they currently have little or no name recognition among international students and 2) increase student recruitment from their current international markets against growing competition.

The only way to achieve these goals is to build local relationships (this takes longer than you think) and look at second and third tier cities as a way to capture markets that are strong but less accessible (meaning less competition).

Meet Us in Denver: We will be at the NAFSA 2016 Annual Conference in May presenting new data about the impacts of current economic and political events around the world on students’ plans to study abroad. Schedule a time to chat with us at NAFSA in Denver. We’d love to learn about your recruiting plans and share our latest research with you in person.

Now, our intrepid blogger, Emily will take us along a few roads less traveled

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