Online student recruiting platforms have become an industry staple and the proclamations of power and reach among them as they battle for market share is reaching a crescendo. They promise to find you leads and/or enrollments. They talk about customized approaches while their business model is all about rinse and repeat, cookie cutter marketing.
Is their automated customization going to get you the results you want? Will they draw the valuable student click? You know, the one that is serious about pursuing your institution? Or simply the click that looks good on digital reach reports but never converts?
More importantly, are these platforms your only option for digital student recruiting? You actually have a DIY secret weapon that so many have lost sight of.
Read on to learn how your institution just may have all the tools it needs to be its own digital student recruiting platform (spoiler: it starts with your website).Read More