Students and digital media, right? TikTok rules! Oh, and Instagram. But, email is dead. Search is dead. Facebook is dead. (Pro tip: these all still have value to you).
Now entering the social media platform arena: Threads.
So, the questions on your team’s mind: Is now the right time to add Threads as a tactical element to our student recruiting strategy? How hard could it be? Is there any value here? Is our audience here?
Opportunities to meet in person:
The Intead team is gearing up for some amazing presentations and we hope you can join us.
- CIEE 76th Annual Conference in Paris, Nov 8-10, 2023
- PIE News Live in Boston, Nov 13-15, 2023
- AIRC Annual Conference – we’ll be offering our full day digital marketing workshop here in Phoenix, Dec 6-9, 2023
- ICEF North America Workshop in Miami, Dec 10-13, 2023
Let us know if you’ll come share a cup of coffee and a conversation about all things global and digital (info@intead.com)
The short answer to the Threads question: As of now, fall 2023, the Intead team leans toward the more measured wait-and-see approach. It’s early yet.
There’s plenty of time to integrate this new platform should it fully take off. And there are more than a few social media users who really hope it does, especially in the midst of the chaos of Twitter, err, we mean X.
What we know about Threads so far:
- It aims to take X head-on, and with the full weight of Meta behind it, we give it a fighting chance.
- More than 100 million users joined Threads within the first 5 days of its launch, making it the fastest-growing app in history. Proof that people were waiting for it. And further proof that Meta is a powerful force.
- Yet, some wonder if that was a false start. Its user base promptly plummeted by over 80% in less than a month post-launch. And this is something we can’t ignore.
Still, we know some social media mavens on your team are debating if now is the right time to integrate Threads into your social media arsenal. Is this one of those first-mover advantage things? After all, effective lead generation and brand strategy require you to stay up-to-date and constantly try new approaches. We get it and encourage you to read on to better understand if Threads is something your student marketing strategy needs right now.
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