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Recruiting Intelligence

Chat Us, Snap Us or App Us: Connecting to International Students with Messaging Apps

In the international student recruitment landscape, we all know the importance of the Internet, digital marketing and connecting to your target audience (at least, we hope you do!). Part of the awe of the Internet is its ability to connect people from all over the world. And now, with more and more messaging apps, that connection can be fostered in real time.

In last week’s blog post, we discussed the importance of using social media as a virtual community. Determining which social media platforms are used in your target countries is important to reaching the students you want to recruit. The same is true for messaging apps, which can be an even quicker way to keep up with correspondence.

In today’s blog, Emily will share valuable information about these messaging apps (think WhatsApp, WeChat and others). And for a side-by-side comparison of these apps, download the worksheet below.

By the way—are you going to NAFSA in Denver? We will be presenting our latest research on how current global, economic and political events are impacting students’ plans to study abroad—you don’t want to miss this! And schedule a time to chat with us while you’re there!

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Are Facebook Users Really 3X Smarter Than Instagram Users?

We have another valuable digital marketing tool available to help you with your international student recruitment plans. Some of the statistics might be a little surprising on the surface. And we all know that statistics, on the surface, are not always what they seem.

For instance, did you know that based on Hootsuite user data, 74% of Facebook’s user base has some level of higher education while only 24% of Instagram’s user base claims that? Think about that for a second or two. How could that possibly be the case?

Our conclusion: Instagram users don’t feel the need to report their university level on their profiles. It’s just not that kind of platform. So while the statistic remains accurate, the story the data tells requires a bit more thought. Instagram users are not less intelligent. Seriously, some of our best friends are Instagram users. And we think they are quite smart! (Shhhh, we have to say that. They subscribe to this blog 😉).

With today’s blog, Emily used a Hootsuite report to develop a comparison of some of the global social media platforms by age of users, education level and global location among other key stats. The information is both thought provoking and helpful as you roll out your student recruitment social media/digital marketing strategy in key regions.

Be sure to tune in next week as well. We will share more information on virtual communities focusing on messaging apps like WeChat, WhatsApp, and even SnapChat.

Meet Us in Denver @NAFSA 2016: Learn from our latest research on how current global economic and political events impact students’ plans to study abroad. Schedule a time to chat with us during the conference.

Please read on for the link to our downloadable Virtual Communities Worksheet…

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