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Recruiting Intelligence

Measure What Matters: Build an Academic Metrics Dashboard

What are the Top 3 Metric Areas you should be tracking? Does your answer match ours?

Former CEO of HP, Carly Fiorina, once said, “the goal is to turn data into information and information into insight.” This is the essence of analytics. It’s exactly why you are (or should be!) taking the time to track traffic on your website and social media engagement. It is all for that valuable insight that can introduce you to the student leads you want and help you understand their needs/motivations.

We know we might sound like a broken record but analytics are important. And we know how difficult it can be to get started. The good news is that it’s not as complicated as you think.

Come meet us in San Diego this weekend (a quick jaunt to the sun!?!) to learn more about metrics, tactics and other international student recruiting approaches from experts in the field at our upcoming International Student Recruitment Bootcamp. It is all about What Works Where.

Have you seen our speaker list? A range of experts, our conference faculty, will be on hand January 29-31. Today is the LAST DAY to take advantage of regular pricing. Spaces are limited and going fast. REGISTER HERE.

The Bottom Line: The key to successfully tracking analytics is to set up a system that is easy to use and accessible–your dashboard. Just like your car dashboard, a metrics dashboard stores all your “go-to” data in one place. This can help know how your digital marketing is performing. If you take the time to do this regularly, a big IF based on what most of us have time for, you will spend your marketing budget more wisely every year. If nothing else, your bosses will be proud of you for that ;-)

Trying to collect data without setting up a dashboard is like trying to make a recipe you’ve never made before without the ingredients list. You might know where to find one or two of the pieces of data you are looking for, but you need to know how to piece them together to make a tasty meal. Read on for our list of the Top 3 Metrics Areas we think you should be keeping tabs on. This is the kind of data we think should be on your dashboard to support your international student recruitment efforts.

Pro tip: this is one of those posts you’ll want to share with a select few others on your team.

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