Your feedback keeps us on the right track. You, our blog readers, tell us with your clicks and your comments. We welcome the likes, the corrections, the whole shebang.
As we look ahead to what is shaping up to be a bustling 2023, we’d love to hear what topics you’d like us to tackle. Send us a note and we’ll take it into editorial consideration. Maybe even throw a shoutout your way.
Just coming off a whirlwind December with presentations at the AIRC and ICEF conferences and our full day workshop at San Diego State University, we have so much to share with you in the weeks ahead. Reflections, insights, slides. All in the name of making your student recruitment marketing plan that much tighter. You’ll be glad you are along with the ride.
Right here and now, we’ve compiled our readers’ top 10 posts from 2022. These are the blog posts that you said were most enticing and valuable. You clicked, you shared, and hopefully, you put into practice some of what you learned.
Big Picture: our analytics show in no uncertain terms that everyone wants to know more about China, TikTok, new market development, data analytics, and the student mindset. We'll have more on those topics throughout 2023. Still valuable: Read on for quick hit summaries and links to the content that most drew your attention, and the attention of your colleagues, over the past year.
No. 10 -- Insider Take: Chinese Parent/Student Priorities, Now (Full post here.)
No. 9 -- Getting Started with TikTok Marketing for Ed Institutions (Full post here.)
We updated one of our most popular tools: the Country Comparison Cheat Sheet. Use this cheat sheet to prompt your team’s creative process and set the framework for your next international recruitment push. Our team uses this kind of data, and more, as we create our country-specific marketing plans for our clients
In an ideal world, you would personally guide each lead from application to enrollment, but that’s just not feasible for most academic institutions. Instead, you need a strong and efficient lead nurturing strategy to engage your prospects and boost enrollment. (You do have one, right?) This post offers 5 key tactics that will help your team create a lead nurturing strategy that works.
The best markets for international student recruitment have three key things going for them: a growing youth population, rising incomes, and employment opportunities for returning graduates. Africa has a number of under-utilized recruitment hubs that boast all three. This post gives concrete and valuable perspective on diversifying your student source countries.
And the Top Reacher’s Choice Post from 2022!!!! is…
We hear your desire to improve marketing efforts, innovate, and influence decisions that will result in real enrollments. Yet, it’s hard to get new ideas to take off due to limited resources and institutions’ slow-moving pace. Our take: there are valuable, free resources you may be underutilizing (or not using at all) that can help you gain insights and, hopefully, lower some barriers to innovation. This 2-part post really took off in 2022. Hats off to our Chief Strategy Officer Patricia Tozzi for this one.
And that’s a wrap on 2022. If you need a strategic partner with amazing tactical execution skills as your team takes on new student recruitment challenges in 2023, be in touch. We’d love to work with you.