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Recruiting Intelligence

Global Student Recruiting vs. Government Policies

Moving is such a drag! We’ve all been there. Packing up all our belongings. Having to make hundreds of rapid fire decisions. Should I bring this? Do I need that?

Intead has recently moved our offices (we are still in the Boston area; just 2 blocks from our old location). Our experience has been exciting and exhausting.

Still, our experience moving is insignificant compared to what your international students do to move half way around the world to reach your campus. With moving, it is the sheer number of big and small decisions that require and consume such energy.

We need to do all we can to make those decisions as easy as possible for our students. We need to control all those things we can control to make our international students confident and comfortable.

And yet, there are plenty of things that are well beyond our control. Today’s blog post addresses government policies and how we, as international student recruiters, must adjust how we do things as those unwieldy governments make our jobs difficult from year to year. We have some specific examples about policy changes in Vietnam, Saudi Arabia, Brazil, UK, Canada, and the US that are instructive for all of us.

Bottom Line: As government policies come and go, we need reliable international student recruitment systems in place to stay on track and adapt to the student mobility motivations and trends. The best and most creative among us use social media marketing to address the topics of the day in our marketing messaging. We adjust our marketing to meet the specific concerns and aspirations our prospective international students are experiencing. Want to know how your team can take advantage of the political turbulence to help your prospective students make good decisions? Read on...

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