During the winter break, I found more time to read lots of books and magazines. Let me share one headline that stuck with me. "Average is Over." It's the title of economist Tyler Cowen's book about the future of our economy. But beyond the title of this book, this theme was prevalent in many of the books and articles I read. Competition is intensifying across all product and service categories, and product cycles are decreasing. Higher education is no exception to that increased competitive environment. And you, the admissions and marketing departments, stand at the forefront of that competition for qualified and motivated students.
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