Agents don’t manifest student enrollment. They build on the foundation you create together.
In our last post, we wrote about how to find and evaluate right-fit student recruitment agents including offering you a handy, downloadable evaluation checklist. (If you missed that one, check it out here.)
This week we focus on what comes next: maintaining that highly valuable relationship.
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Sustaining a successful partnership with your agents requires mutual investment, clear and frequent communication, and trust. The most effective agents act as a true extension of your enrollment team. That level of service, however, requires an institutional partner who remains responsive and provides ongoing support all along the way.
Seems obvious. And yet, too many institutions sign the agent contract, hit autopilot, and expect results to roll in. If it were that easy, you wouldn’t need an agent strategy. But you do.
If you want long-term, high-yield recruitment outcomes, keep two systems well-oiled:- Metrics to evaluate education agent performance
- Streamlined internal processes that make your institution easy to represent
An often overlooked and critical element: Who on your university team have you assigned to managing your agent partners? If it is the new, eager staffer in your office with no real international experience (because, how hard can it be?), you are in for lackluster results or worse.
Today we outline how to get this right. Read on…
