What matters to prospective Indian students

Lakshmi Iyer, Head of Education Advisory at Sannam S4, joins Michael Waxman-Lenz, founder and CEO of Intead in a discussion that explores the climate of Indian international education, changes that affect international student recruitment and ways institutions might better position themselves for Indian student recruitment.

Read More

Finding Success in Vietnamese Student Recruitment

Drew Taylor, Director of Client Relations for ELS AEC Vietnam, joins Lisa Cynamon Mayers, Intead Academic Advisor in a discussion about the Vietnamese international student market. Vietnam is a burgeoning market, drawing great interest from institutions throughout the world. In order to be successful in Vietnam there is a unique set of understanding that must 

accompany a Vietnamese recruiting strategy. Mr. Taylor’s vast experience in international student recruitment and international student marketing in Vietnam provides listeners with an insightful perspective on finding success.

Read More

The Chinese perspective on the U.S. college application process

Gabriel Monteros, Director and Senior Consultant at Xueer, joins Michael Waxman-Lenz, founder and CEO of Intead in a discussion about Mr. Monteros’ work with Chinese students and their parents. In his role with Xueer, Mr. Monteros plays a pivotal role in guiding and advising Chinese families through the application and admission process. His firsthand experience allows for an exciting discussion about the Chinese perspective on the U.S. college application process.

Read More

5 practical tips on how to improve your international recruitment

Marguerite Dennis, President MJ Dennis Consulting, joins Intead founder and CEO Michael Waxman-Lenz in a conversation about creating strategic international recruitment and retention plans for higher education institutions. Ms. Dennis’s 35 years of experience allow her to fill the role of teacher, rather than consultant, as she works with colleges and universities to improve their international recruitment and retention.

Read More

Digital Recruitment of Students in India: A Conversation with Learnhub

Michelle Caers, Chief Customer Officer for Learnhub joins Intead founder and CEO Michael Waxman-Lenz in a conversation about the evolving role of digital recruitment of Indian students. Many factors are contributing to a skyrocketing need for effective digital marketing for Indian international student recruitment.

Read More

Optimizing Indian Student Recruitment

Every month the 2nd and 4th Thursdays will be devoted to highlighting our library of podcasts. We believe strongly that information can be conveyed in a number of ways. We hope that you will continue to read our blog and also take advantage of the opportunity to listen to our podcasts at your desk, the gym or during your commute. Through 20-30 minute podcasts we hope to introduce our readers/listeners to a variety of compelling topics related to international higher education. We hope you enjoy our podcasts and, as always, we welcome your feedback.

Read More

Vietnam: Observations on recruitment opportunities by a visiting scholar

Michael Goldberg*, Weatherhead School of Management (Case Western Reserve University) adjunct professor and partner at Bridge Investment Fund joins Intead founder Michael Waxman-Lenz in a conversation about the emerging Vietnamese market, how academic institutions can position themselves within this market and insights gained from Mr. Goldberg’s recent six month Fulbright Fellowship experience in Vietnam.

Read More

The Modern Chinese Consumer

Our esteemed guest, Tom Doctoroff, CEO of JWT Asia Pacific (APAC) joins Intead’s co-founder Michael Waxman-Lenz in a discussion about the intricacies of Chinese culture, its unique market attributes and values, and ways North American universities can align their enrollment campaigns with these values to effectively improve their student recruitment marketing efforts in China.

Read More

Student Recruitment in China

Sid Krommenhoek, co-founder and international business lead of Zinch, discusses with Michael Waxman-Lenz Zinch’s China-based recruiting activities. Zinch is mostly known for their U.S. digital student network, connecting students and universities. During the last few years, Zinch has also built a China-based business unit with a significant web presence. Since 2011, Zinch is part of the Chegg group (http://www.chegg.com/).

Read More

Vietnam – moving from diversity to a revenue country for U.S. enrollment

Ms. Hien Dao is a U.S.-educated native of Vietnam and CEO and founder of Golden Path Academics. She talks about the recruiting environment for U.S. universities in Vietnam. What are students looking for? What do parents in Vietnam need to know about U.S. education? Learn from Hien Dao’s first-hand experience in the Vietnamese market.

Read More
Topics: Country Focus
Know Your Neighborhood - Fall 2017
Global Alumni Management for U.S. Institutions