CRM for International Education Professionals?

Sidney Lejfer, co-founder and president of Harvest Solutions, joins Michael Waxman-Lenz, co-founder and CEO of Intead in a conversation about CRM systems and marketing automation. Mr. Lejfer has been in the CRM space for 25 years and in that time has resolved business issues in sales marketing and customer service for a wide range of clients.

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Inventing the Future with FPP EDUMedia

Julio Ronchetti, President of FPP EDUMedia, joins Michael Waxman-Lenz, Intead CEO and co-founder, in a conversation about the evolution of FPP, from its early days in the Internet boom to its present role as one of the key players in international student recruitment. While on the surface international student recruitment seems relatively similar to years past, the ability for institutions to connect with students through technology has never been better than it is today. Mr. Ronchetti’s ability to “invent the future” has allowed his company to develop some creative and thoughtful innovations in international student recruitment.

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Global Branding for Higher Education

Professor Barbara Kahn, the Patty and Jay H. Baker Professor of Marketing and Director of the Jay H. Baker Retailing Center at The Wharton School, joins Michael Waxman-Lenz, Intead CEO and co-founder, to discuss brand management and brand positioning in higher education. Prof. Kahn’s extensive experience in marketing, advertising, consumer decision making and branding provides listeners with an expert’s perspective on these fields relate to higher education. With greater competition among higher education institutions internationally, brand positioning has become increasingly important. Lessons from the consumer sector can provide higher education institutions with an interesting perspective.

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Know Your Neighborhood - Fall 2017
Global Alumni Management for U.S. Institutions