In 2013 our research and editorial teams worked hard to bring you engaging and cutting-edge blog articles and Insights. As we enter 2014 we thought a retrospective of the best and most popular Intead content of 2013 was in order-- just in case you missed anything the first time around.
We hope that you enjoy reading our blog and Insights. Stay tuned in 2014-- we’ve got plenty of exciting content coming your way!
Top Blogs of 2013
Our blog balances timely news stories from the higher education world with interesting articles about using digital tools for international student recruitment and marketing.
Here are the top five articles of 2013:
25% Don't Reply to Prospective International Student Inquiries
We've been having a great time this spring at Intead. Not only are we hard at work creating great content for our blogs, Insights, inSession eCourse series and conference presentations, we have also had one of our employees serve as an undercover mystery shopper.
Understanding Digital & Social Media in South Korea
South Korea, officially known as the Republic of Korea, is one of the most connected countries in the world with high broadband penetration rates and a tech savvy population. The wireless internet is seeing a rapid rise in uptake in South Korea; the number of users of both smartphones and tablets doubled between 2011 and 2012, according to a December 2012 report from the Korea Internet & Security Agency (KISA).
1/3 of Surveyed Institutions Ignore International Student Requests
Well we've done it again. It provided such a fascinating glimpse into how institutions engage with prospective students that we decided to run the experiment all over again. We could hardly believe that nearly 25% of institutions we contacted to request information for a prospective Chinese undergraduate student never replied.
How much to pay commission-based student recruiters?
In many international recruiting markets, universities engage commission-based recruiters to assist with marketing and recruitment efforts. The payment for this service is based on a success fee for enrolling a student at a particular university, so there is generally no risk for the university to have out-of-pocket expenses without an enrollment, making it attractive to admissions professionals.
7 great mobile apps for college admissions officers on the road
Smart phones and tablets such as the iPad have become our travel companions. Here are seven of my favorite apps to make your life easier and more productive for your business and also personal travel. There are a great deal more apps-- we have focused on the ones that can and will help you with domestic and international travel, unless otherwise indicated.
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Wishing you a productive and successful 2014!
