For years, Intead has focused on the craft of enrollment marketing - tracking engagement, refining messaging, and building campaigns that blend strategy with creativity.
We have built systems that are not only intelligent but elegant, approaches that are not only effective but artful.
But everything changed when we read that New York Times article about the most exclusive restaurant in Boston - a place with no website, no phone number, no sign, and almost no food.
We have come to realize that our (previous) principles do not speak the language of prestige. Prestige that exists beyond data, beyond scrutiny - beyond the need for proof.
We know now that true marketing cannot not be functional. It should not be cluttered with vulgar “data” or measurable "outcomes.” It should not chase results.
It should simply be.
With that, we are proud to introduce Intead Luxe - softly lit enrollment marquéting.
This is not an evolution of our past work. It is an abandonment of it. Read on…
For Institutions That Expect More
To attract, one must withhold. To persuade, one must deny. To create desire, one must be unavailable. With Intead Luxe, there is no “strategy.” There is no “execution.” There is only recognition. The right students will find their way.
Intead Luxe clients receive:
- Recruitment initiatives bound in full-grain brushed Italian leather.
- Lead generation inspired by meticulous Swiss watchmaking.
- Prospect outreach conducted via rare, 120-year-old, single-origin parchment (twice as refined as your single malt scotch).
- + much more, delivered with much less
The Intead Luxe Service Tiers
Intead Luxe is not a service to be purchased or a program to be joined.
It is an arrangement of access, delicately structured to reflect the degree to which one understands that true prestige is not acquired, but absorbed.
Our tiers are a state of being.
🕶 Bronze – An honorary tier. You receive nothing, but are permitted to say you have Intead Luxe.
💎 Silver – Your marketing insights, delivered in hushed, deliberate tones.
👑 Gold – The ultimate Intead Luxe experience. Details will arrive via wax-sealed, embossed envelope.
Each tier is a reflection of what one is willing to pursue, or rather, what one is willing to be denied.
Intead Luxe: By Invitation Only
Intead Luxe is available to a select few. Applications are, of course, closed.
There was no reason to write this post.
Happy April Fools' Day from the entirely inaccessible Intead team. (Please, no calls.)
