We have a great deal of respect for the role of admission officers. They show impressive persistence and dedication in the relentless marketing through high school visits, college fairs, international travel and so forth. They are road warriors. Now admission officers are asked to engage and connect through social media and video. The job requirements and skill sets can be daunting.
We see a lot of marketing material and we contribute by creating more for our clients. Once in a while, we come across a truly memorable piece. Sometimes it's the amazing production value or a funny script - most of those are a function of a robust marketing budget. We wanted to give an award and recogniton for personal digital engagement, which cannot be purchased with marketing dollars.
Here is our award to Matthew McCaffrey from Ursuline College, ouside Cleveland, Ohio. We have never met him, but would like to congratulate Matthew on our award for courageous engagement in student recruitment. Everybody else, enjoy the video.
If you have suggestions for the coureageous engagement award, please email them to firstname.lastname@example.org.