This week, we turn directly to the voice of the international student–specifically, to our international student intern, Maartje Sebek (pictured above while traveling in Budapest), who has been working in our office since September and concluded her internship last week. (We seriously miss her already!)
Keeping the international student in mind as you create your marketing content is so important. Below, Maartje share's her perspectives on living and working abroad, why she decided to come to the US, and how her experience will benefit her future studies and career goals. Maartje’s motivations for this international experience and her decision-making process identify a few tools you should consider and point to valuable messages you might incorporate into your student marketing.
Among Maartje's many projects at Intead, she helped us pull off our first annual International Student Recruitment Bootcamp, presented in partnership with CGACC. The theme was What Works Where and our conversations, workshops and presentations all focused on building recruiting and digital marketing strategies for the year ahead with a mind toward best practices, metrics and engaging the right audiences.
In the weeks ahead (starting next week) Intead's Recruiting Intelligence Blog will share some of the helpful worksheets from the conference.
Now, let's have Maartje tell her story: Hello blog readers, I’m Maartje, a 23-year old Dutch student who just returned home to the Netherlands after living abroad in the US. Currently, I’m studying at the Hanze University of Applied Sciences, Groningen, in the Small Business and Retail Management program. As part of my third year at my university, I had to complete a six-month internship. This is my story about how I chose my internship abroad and the value of international work experience.Read More