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Recruiting Intelligence

International Student Recruiting: Overseas Recruiting Offices

You are reading an excerpt from our e-book "88 Ways to Recruit International Students" (Click here to read the entire book) 

41. Overseas recruiting offices

Some universities have been fortunate enough to have established overseas offices.  These offices serve as sites for faculty engagement, international collaboration and recruitment.  Two examples of universities that have successfully established overseas offices are Kent State University and Ohio State University. 

 

"Kent State University established its China Center as a formal partnership between Kent State University and several Chinese universities. It is located in Beijing. “Goals of the China initiative include establishing a physical presence in China, signing memoranda of understanding with at least five major Chinese universities, beginning strategic student recruitment from China, offering Kent State programs in China, expanding the university’s study abroad programs to China and Kent State’s Chinese language program, establishing a Confucius Institute at Kent State and a Center for Asian Studies, and becoming a resource center for local companies interested in doing business in China." –  Kent State University eInside; University Expands Internationalization Effort into China (http://einside.kent.edu/?type=art&id=86723

         

In February 2012 Ohio State University established a gateway office in Shanghai, China, and in March 2012 a     gateway office opened in Mumbai, India.  A Faculty Advisory Committee is working to arrange the opening of a gateway office in São Paulo, Brazil in 2014.  NYU hosts     offices and programs in several     international locations –  Shanghai,           Abu Dhabi and London.                          

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48. Hosting regular programs at your international locations

If you are fortunate enough to have an international satellite office or campus, use this to your advantage.  On a regular basis, host programs to highlight your institution.  Encourage visiting faculty members to give a lecture on their area of expertise.  Host a meet and greet event to share the university with prospective students and parents.  Encourage visiting American students who are participating in study abroad to attend events with prospective students.  Develop relationships through programming geared for embassy officials, EducationUSA counselors or other visiting dignitaries.

 

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