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Recruiting Intelligence

10 Websites in China Your Admissions Department Should Know

The following post has been updated from an article published on ICEF Monitor on September 5, 2014. It was originally co-authored by Michael Waxman-Lenz, co-founder of Intead, and Jiangyinan Zhai, a graduate student of integrated marketing at New York University. It has since been heavily revised and updated for 2018 by Intead's very own Wanhua (Jenny) Yuan, Digital Analyst; Cathryn Andrews, Marketing Communications Manager; and Ben Waxman, CEO. 

Is your admissions department challenged with social media and digital media management? It’s no wonder with new sites, platforms, and new channels coming up all the time.

Approaching the Chinese student market is a challenge – there is no doubt about it. The Chinese digital world essentially exists in it's own self-contained environment, limiting or forbidding access to many western sites and operating an entirely unique set of platforms. Where to begin? 

We would like to give you a number of practical pointers to enhance your knowledge and your management of the digital footprint of your university or high school in China.

Special Notes: This month Intead releases our latest research report, in partnership with Vericant: What's on the Mind's of Chinese Parents? A Research Report for U.S. Admissions Professionals on the Factors Swaying Academic Decision-Making. This post will include excerpts from the report detailing websites that Chinese parents indicate have been influential in their academic decision-making process. To learn more about these sites and how you can use them to promote your institution in China, you can download the full report as part of an Intead Plus membership. So much value. So little cost.

Ben and Patricia look forward to catching up with many of you and your colleagues at NACAC in Salt Lake City next week. Get in touch so we can tell you more about our latest research and learning (info@intead.com). 

Some great marketing tips follow. Read on...

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Int'l Student Recruiting in Thailand (Part 2 of 2)

In last week’s blog post, we shared with you our  thoughts on Thailand's educational market inlcuding statistics on the trends in Thai students’ studying abroad. Today, in Part 2 of this mini-series we will give you a better sense of how you should be marketing your institution to these prospective students. This includes a more in-depth look at some of the marketing opportunities we see and the social media platforms that are popular in this country.

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Topics: Country Focus

Will Thai Education Reforms Increase Student Mobility (Part 1 of 2)

In this mini-series featuring the higher education landscape of Thailand, we will be sharing our insights about international student recruitment in Thailand, as well as our own tips for marketing your university and how to relate to your prospective students.

Today, in this series we will address the facts and figures of students from Thailand studying abroad including where and what they study. In next week’s blog we will discuss where you should be focusing your marketing efforts online and what you should be providing your new students so that you can take full advantage of this growing market.

Let's take a look at some of the more significant aspects of the Thai education market...

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Topics: Country Focus

Recruiting Students from Taiwan: Untapped Potential or Tapped Out?

Interest level of international students studying abroad is not immune to change. It is important that university admissions officers be aware of market and regional trends to identify opportunities that match their institution's strengths. With limited international student recruiting resources, information is key to allocating your resources wisely. To save you the legwork, we have explored the potential of the Taiwanese market for international student recruitment. Skip to the end of this post to see some great recruiting tips if you've not researched Taiwan before.

Oh, before you check out this post, we'd be remiss if we did not hype the upcoming NAFSA conference in Boston. Our staff will be zipping in and around the conference non-stop. We will be presenting on international recruiting topics with some of the leading universities and organizations in the field. Can we buy you a cup of coffee and chat?

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Topics: Country Focus

Focus on Taiwan: International Student Recruitment 101

I recently had the pleasure of connecting with Lavinia Yang, Executive Director of First Study, a Taiwanese education consultancy. Ms. Yang shared in depth responses about the recruiting landscape in Taiwan. Higher education professionals with an interest in developing or expanding recruitment in Taiwan should read Ms. Yang's insightful responses to my questions.

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International Student Recruitment in Cuba

President Barack Obama’s announcement at the end of 2014 that the US would be restoring diplomatic relations with Cuba opened the floodgates for articles and newscasts about what this will mean for US businesses. There are a range of businesses elbowing to enter the Cuban market, but what does this mean for the higher education sector? What will this mean for study abroad programs in Cuba, language schools that see possibility in opening in Cuba, and, in particular, what will renewed diplomatic ties with Cuba mean for Cuban students who seek to attend institutions abroad?

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Bem-vindos! International Student Recruitment in Brazil [podcast]

Brazil is the buzz word in international education recruitment these days. And we know that you want to learn as much as you can about Brazil. What do you need to know about Brazil in order to make your recruitment strategy more effective? This podcast will give you a great deal of useful information to build or expand your Brazilian student recruitment.

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Social Media Marketing in Japan

In our previous blog, we introduced you to student enrollment trends in Japan. In this post we would like to give you a summary on the digital marketing environment which will make it possible for your institution to reach Japanese students more easily.

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Understanding Japanese Motivations for Studying Abroad (or not)

To better recruit Japanese students it helps to have a deeper understanding of the higher education landscape in Japan. In this post we will introduce some factors that affect Japanese students’ interest and ability to study abroad.

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Using WeChat for Marketing and Recruitment [Part II]

If you are actively recruiting in China and/or have many Chinese international students on your campus, it might be time for your institution to get on the WeChat bandwagon. This is Part II of a two part series about using WeChat for international student recruitment and marketing. Click here to review Part I, WeChat 101: Maximize Your SNS in China and Beyond.

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