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Recruiting Intelligence

Ben Waxman & Maggie Li

Int'l Student Recruiting in Thailand (Part 2 of 2)

In last week’s blog post, we shared with you our  thoughts on Thailand's educational market inlcuding statistics on the trends in Thai students’ studying abroad. Today, in Part 2 of this mini-series we will give you a better sense of how you should be marketing your institution to these prospective students. This includes a more in-depth look at some of the marketing opportunities we see and the social media platforms that are popular in this country.

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Topics: Country Focus

Will Thai Education Reforms Increase Student Mobility (Part 1 of 2)

In this mini-series featuring the higher education landscape of Thailand, we will be sharing our insights about international student recruitment in Thailand, as well as our own tips for marketing your university and how to relate to your prospective students.

Today, in this series we will address the facts and figures of students from Thailand studying abroad including where and what they study. In next week’s blog we will discuss where you should be focusing your marketing efforts online and what you should be providing your new students so that you can take full advantage of this growing market.

Let's take a look at some of the more significant aspects of the Thai education market...

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Topics: Country Focus

Social Media Marketing In Malaysia(Part 2 of 2)

In last week’s blog post, we shared with you the trends in Malaysian student mobility. In Part 2 of our Malaysian mini-series we will give you a better sense of how you might want to market your institution to these prospective students.

A quick aside: We are thrilled to be presenting at #NAFSA2015 with some great, global institutions including:

  • University of Wisconsin-Milwaukee
  • Fresno State
  • University of Cincinnati
  • American University
  • University Cattolica Sacro Cuore
  • University of Otago Language Centre 
  • Thompson Rivers University

We will share the dais with two of our expert marketing partners:

  • FPP EDUMedia
  • Admission Table
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Topics: Social Media

Social Media Marketing In Malaysia (Part 1 of 2)

This week we launch our Malaysian mini-series giving you the international student recruitment landscape along with our tips for marketing your institution in this country. Our two-part blog post should help your team relate to prospective Malaysian students.

Before we dive in, let’s take a moment to remind our readers of our upcoming #NAFSA2015 Conference presentations. If you or your colleagues are attending the show, you’ll want to hear from the great lineup at all 3 of these free sessions on global digital marketing and international student recruitment:

  • MYSTERY SHOP INSIGHTS - Wed 5/27 11:45am - how your peers fail (or succeed) at digital mrktg
  • STUDENT MOTIVATIONS - Wed 5/27 2:45pm - groundbreaking research from 800,000! students around the world
  • CHALLENGES OF IMPLEMENTING - Fri 5/29 8am - practical marketing experience from your peer institutions in field

Our blog from 5/6/15 provides more detail on these great presentations. We hope to see you there. Now, let's travel to Malaysia...

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Topics: Social Media

Recruiting Students from Taiwan: Untapped Potential or Tapped Out?

Interest level of international students studying abroad is not immune to change. It is important that university admissions officers be aware of market and regional trends to identify opportunities that match their institution's strengths. With limited international student recruiting resources, information is key to allocating your resources wisely. To save you the legwork, we have explored the potential of the Taiwanese market for international student recruitment. Skip to the end of this post to see some great recruiting tips if you've not researched Taiwan before.

Oh, before you check out this post, we'd be remiss if we did not hype the upcoming NAFSA conference in Boston. Our staff will be zipping in and around the conference non-stop. We will be presenting on international recruiting topics with some of the leading universities and organizations in the field. Can we buy you a cup of coffee and chat?

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Topics: Country Focus