You’ve heard us talk about this before: the power of digital marketing. Unlike other forms of marketing, call it “old school” where measuring results and learning required far more investment, digital marketing provides analytics that tell you where you can improve.
If you are coming the the NAFSA conference in Boston in just a few weeks we will be presenting on this topic.
The learning from digital marketing campaigns can keep you repeating your successes, not your mistakes. And with the marketing landscape and student mobility trends shifting constantly, the analytics that tell us what works are becoming increasingly important as we allocate scarce resources.
So, what does that mean to you?
It means that by investing in the right combination of technology and human attention to detail, you can implement an efficient global marketing program to recruit international students. And you can learn and improve based on the results of each campaign you undertake.
Intead will be presenting on these topics with our esteemed colleagues from a variety of academic institutions and the best global partners at this year’s NAFSA conference.
Our three NAFSA presentations will help you avoid making the same marketing mistakes over and over again:
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Student Motivations: Really exciting, groundbreaking new research we are conducting with FPP EDUMedia about student motivations to study abroad. We will present this along with global perspectives from University Cattolica Sacro Cuore and American University (Wednesday, May 27 at 2:45pm)
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Challenges of Implementation: Experience from the field with Fresno State, University of Wisconsin-Milwaukee and Admission Table explaining the challenges of implementing digital marketing and international student engagement. How every campaign gives us new knowledge to make improvements every step of the way (Friday, May 29 at 8 am)
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Mystery Shopper Insights: Fantastic insight into how your peers are succeeding (or not) with their use of digital marketing (email and social media campaigns) and travel as their primary recruiting tools. We will present our mystery shopper results along with the University of Cincinnati, University of Otago Language Centre and Thompson Rivers University (Wednesday, May 27 at 11:45 am)
We hope you will take advantage of the expertise with us on the dais. We are thrilled to be sharing the stage with such experienced colleagues. For those of you who’ve seen our presentations at AIEA, AIRC, ICEF, EAIE and the NAFSA Regionals, you know we focus on giving you concrete information – perspective you can use to make decisions and move forward with greater confidence.
We know you face a lot of challenges in trying to justify your plans and budgets. With the research we share in this blog, our e-books and our conference presentations, we strive to put the power in your hands to explain this competitive market to your colleagues and invest in smart marketing.
When global marketing is done right, we can learn from the effort we put forth yesterday. With a little time, budget and attention, we can be sure that yesterday’s “mistakes” provide the learning that makes us that much stronger today.
I hope we will see you at NAFSA this year. Our whole team will be racing around the conference and would welcome taking a breath to share some of our latest research with you. If you are not attending, know that we are just a call or email away. We are here to help.
