Institution sticker price is one of the critical factors for the discount level according to Noell-Levitz’ 2012 Discounting Report. “Discounts remained highest in 2011 among small colleges with higher tuition levels. On average, these colleges saw a decrease in net revenue of 0.2 percent, while small colleges with lower tuition and large colleges and universities increased their net revenue. Depending on other factors, if you have a higher tuition level, you could have increased pressure to discount.” The additional seven factors are enumerated in the report at http://bit.ly/IV2dXa