This week, Intead Director of Marketing Strategy Patricia Tozzi shares her perspective on all things digital. Fresh off her AIRC conference presentation on using Digital Marketing Tactics to Prompt Student Micro conversions and her ICEF presentation on Design Thinking. Oh, did we mention her instructional role in our full day recruitment strategy pre-conference workshop? Right, well, let's let Patricia tell it.
Insights from Our Director of Marketing Strategy
Last week, I was reading an article about blockchain and a quote caught my eye: “so many things need to get built. Just do it ...That’s the entrepreneurial ethic: we see a need or opportunity and we just do it.”
The recurring theme throughout the article that resonated for me was not about blockchain or the varying perspectives around the topic, but rather a shift in outlook and attitude that could change the way we communicate and interact with the world in (what I’m calling) "Era 2.0".
As the world shifts and changes, so too does the way we experience and respond to it. If you keep your eyes and ears open to everything that happens around you, trying to spot opportunities and apply new ideas, then you are an entrepreneur at heart, like me. You are watching the world change at a faster rate than ever before, highlighting an ever-increasing dependence on technology. The question is: What does this mean for higher education and how do we leverage it?
I see this “Era 2.0” as an opportunity to improve the way we communicate with our global audience.
Read on and I'll share my take. I think you'll find some insights worth sharing...
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