Recruiting Intelligence

This week, Intead Director of Marketing Strategy Patricia Tozzi shares her perspective on all things digital. Fresh off her AIRC conference presentation on using Digital Marketing Tactics to Prompt Student Micro conversions and her ICEF presentation on Design Thinking. Oh, did we mention her instructional role in our full day recruitment strategy pre-conference workshop? Right, well, let's let Patricia tell it.

Insights from Our Director of Marketing Strategy

Last week, I was reading an article about blockchain and a quote caught my eye: “so many things need to get built. Just do it ...That’s the entrepreneurial ethic: we see a need or opportunity and we just do it.” 

The recurring theme throughout the article that resonated for me was not about blockchain or the varying perspectives around the topic, but rather a shift in outlook and attitude that could change the way we communicate and interact with the world in (what I’m calling) "Era 2.0".

As the world shifts and changes, so too does the way we experience and respond to it. If you keep your eyes and ears open to everything that happens around you, trying to spot opportunities and apply new ideas, then you are an entrepreneur at heart, like me. You are watching the world change at a faster rate than ever before, highlighting an ever-increasing dependence on technology. The question is: What does this mean for higher education and how do we leverage it?

I see this “Era 2.0” as an opportunity to improve the way we communicate with our global audience. 

Read on and I'll share my take. I think you'll find some insights worth sharing...

Before our international blogger Emily shares some insights into supporting entrepreneurial-minded students, Denver is the PLACE TO BE next week! #NAFSA16 We will be co-presenting new research with FPPEDUMedia on how current global, economic and political events are impacting students’ plans to study abroad. We will be in room CCC, Mile High Ballroom 4DE on Wednesday, June 1 at 10AM. Don’t miss this potentially game-changing research! We also invite you to schedule a time to chat with us during the conference. We are looking forward to meeting you!

This week we address international students as budding entrepreneurs…

We all know the story of Facebook, right? Or, should we say, we all know the story of Mark Zuckerberg? You know, the startup hero who began Facebook while he was studying at Harvard who is now worth $51.9 billion? While many young people dream of following a similar path, they have trouble finding systems to support them on their entrepreneurial journey. Beyond education, they need connections to the business and technology world. Universities are taking notice of these dreamers and doers, and it’s paying off.

Bottom Line: Business management is the most commonly chosen major for international students. With 197,258 international students studying for this degree, keeping a competitive edge in the field is key. To give students the return on investment they are looking for, universities need to prepare students for new challenges in the business world. It is a tech driven world and your students need to be well-prepared for tech challenges. Students are searching for quality entrepreneurial-focused programs but the programs still aren’t that widespread. Through events like hackathons and other marketing efforts you can attract potential entrepreneurial-focused international students—IF you have the programs to support them. Intrigued? Read more for some tips on how to attract these kind of tech-savvy, forward-thinking students.