In 2014 our research and editorial teams worked hard to bring you engaging and cutting-edge blog articles. As we enter 2015 we thought a retrospective of the best and most popular Intead content of 2014 was in order-- just in case you missed anything the first time around.
We hope that you enjoy reading our blog, listening to our podcasts, and using our whitepapers and ebooks as reference materials. Stay tuned in 2015-- we’ve got plenty of exciting content coming your way!
Top Blogs of 2014
Our blog balances timely news stories from the higher education world with interesting articles about using digital tools for international student recruitment and marketing.
Here are the top five articles of 2014:
Social Networking Services (SNS) in South Korea-- What You Need to Know
Guest blogger Yaeri Kim provides a primer on home-grown Korean social networking services. If you are interested in pursuing social media in South Korea, this article will help you to better understand your options beyond Facebook and Twitter.
Admission Officer: Learning Skills for a Lifetime
The three years that I spent as an admission counselor at Washington University in St. Louis included some of my favorite experiences. Looking back a dozen years later I recall that ambitious, young, eager, college graduate embarking on an exciting and life-changing first job. Though I've chosen to stay in higher education for fifteen years, colleagues in the admission office moved in many different directions. The skills we learned in our time as admission counselors arguably had a profound impact on us as professionals.
A Memo to our College President on How to Recruit International Students
This year, we have been asked to recruit 10% more international students to internationalize our campus and to raise the necessary tuition revenue. Yes, we understand the financial pressures that we are under as a college and greater international student enrollment can be part of our long-term viability as we have been tracking a trend of weaker demographics in our typical domestic recruitment region. In talking to prospective domestic students and their parents, I know the pressure our higher tuition bills put on families...
International Students Reveal the Secrets of International Student Recruitment
In a world of fast-paced activity and seemengly never ending responsibilities, it isn't always easy to find the time to listen. It's important to take a break from charting progress, developing novel programs and tools, and talking at students through brochures, websites, social media and face-to-face interactions. Listening is critical. With that in mind we recently conducted a focus group with international students, many of whom are college freshmen, to take the time to listen to what was important to them in the recruitment process. We learned four key takeaway messages.
Watch out College President - MIT is leaving the Ivory Tower
We are eager to share our perspective on an extremely valuable report out of MIT (just a stone’s throw from our Boston office if you have a really good arm).
MIT published an incredibly exciting, insightful and highly promising report about its future plans. The report developed 16 recommendations that are worth reading- even if you choose not to read the 200 pages of appendices. We highlight 5 of the 16 recommendations, which show the spirit of growing a much more expansive footprint for MIT's content, reach and teaching. We applaud this move and encourage other universities to carefully think about the implications of these mega global academic brands growing their customer base.
Stay up to date in 2015
Be sure to register to receive our blogs delivered straight to your inbox every Tuesday morning.
Our library of white papers and eBooks will enhance your knowledge of international higher education.
Wishing you a productive and successful 2015!