You are reading an excerpt from our e-book "88 Ways to Recruit International Students" (Click here to read the entire book)
#53. Social media
Student recruitment without social media marketing is like an airplane without wings. As in the US, social media link students and enable your connection to this generation. We suggest dividing social media activities into three segments:
College board presents a clear overview of various social media networks relevant for higher education marketing and points out different characteristics of the markets (www.collegeboard.org).
India: very social, US sites are the dominant players
South Korea: local social media sites and video sites dominate
China: local search engines and social media sites dominate
Japan: mix of domestic and international, video and mobile are most relevant
Prospecting via global social media databases
Social media platforms are rapidly evolving and a new breed of companies is developing: social media monitoring and data aggregators.
These companies track and data mine social media conversations and connections 44 in various countries, a potentially useful tool for your marketing and admissions team. These tools not only monitor your reputation or follow important conversations, including your brand or relevant topics, they allow you to interact
with specific social media users. We recently found a company with tremendous capabilities around the world, testing unique ways to reach prospective students with data based targeting capabilities. These programs are currently in pilot mode. If you are interested in learning more about the company and their results, send us an email at info@intead.com with the headline, SMM pilot, and we’ll send you additional information.
#54. Prospecting via global social media databases
Social media platforms are rapidly evolving and a new breed of companies is developing: social media monitoring and data aggregators.
These companies track and data mine social media conversations and connections in various countries, a potentially useful tool for your marketing and admissions team. These tools not only monitor your reputation or follow important conversations, including your brand or relevant topics, they allow you to interact with specific social media users. We recently found a company with tremendous capabilities around the world, testing unique ways to reach prospective students with data based targeting capabilities. These programs are currently in pilot mode. If you are interested in learning more about the company and their results, send us an email at info@intead.com with the headline, SMM pilot, and we’ll send you additional information.
