You are reading an excerpt from our e-book "88 Ways to Recruit International Students" (Click here to read the entire book)
#59. Create a Wikipedia page in local language
You should consider international Wikipedia web pages as part of your marketing information. Wikipedia pages have broad reach, high credibility with search engines, and hence show up with high rankings in the search results.
Think of your domestic search experiences. It is a worthwhile investment to have a complete local language Wikipedia profile. It’s relatively inexpensive and easy to maintain since you can limit it to an annual review or update. Note that Wikipedia does have standards that seek to keep information “unbiased.” Be cognizant of the content you post and know that some material might be rejected.
#60. iPad app for college fairs and other programs
Reader alert: at Intead, we are biased in a number of ways. We consider the iPad (or tablets in general) the best conversation and presentation tool we’ve seen today. The iPad is an elegant, professional and highly flexible way to convey your information. You can present and share videos, photos and documents in the moment. You can capture meeting notes and email content during your conversations. So as a company, we provide custom iPad application development for university recruiting and other university needs (e.g., fund raising). If you are interested, visit http://bit.ly/iPad_apps.
#63. QR coding
In the Fall of 2011 Hamilton College, a small liberal arts college in picturesque Clinton, NY, merged standard marketing materials with cutting edge technology. In an effort to stand out from the crowd of posters that are sent to college counseling offices across the world, Hamilton simply enlarged a QR code. Rather than highlighting the beauty of the campus or showing yet another autumn stock photo, Hamilton connected with the high school generation by creating a poster that spoke to them, while baffling many adults. The QR code could be easily scanned by high school students immediately taking them to Hamilton’s website. The QR code is trendy and graphically engaging. Other uses for this type of marketing are endless.
If you plan to use QR codes today, we find having a clear and compelling offer is a far better motivator than simply saying, “Hey, scan this to learn more.” In other words, make it worth the prospect’s efforts to access your content. http://www.onlinecolleges.net/2012/08/26/18-cool-ways-colleges-are- using-qr-codes/
