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Internationalization: This Is How We Do It


With a tip of the hat to Montell Jordan and his old school hip hop (“This Is How We Do It”), today we are pleased to give you a prime example of how you target an audience and reach them through great PR content.

Admittedly, we are a bit biased on this one.

We are talking about Intead’s co-founder Michael Waxman-Lenz who is now Acting CEO of the Technion Society, the fundraising arm of The Technion-Israel Institute of Technology.

In his new role, Michael is responsible for getting the word out about how Technion flourishes and all the great things Technion the institute continues to achieve. An enviable, global institution based in Haifa, Israel with partnerships with Shantou University in Shantou, China and Cornell Tech in New York City, among other internationalization initiatives, Technion’s work in so many areas demonstrates exactly why we all believe so strongly in the value of international student mobility.

The pace of advancement on a global scale, the interchange of knowledge, the cross-cultural idea generation, and the bonds that develop as we gather together with common goals -- these are all front and center for the institutions, like Technion, that embrace academic internationalization.

Recently, Michael published an article in JNS (Jewish News Syndicate) providing us all with a concrete examples of how Technion’s international network of faculty, researchers and students produces world-changing results.

Read on for this clear example of “How We Do It!” or how we should all do it…

Read on…

So how do we do this? Define your target audience, identify the dissemination channel that reaches that audience, create content that speaks to that audience compellingly and delivers your message.

Here’s the link to Michael’s PR work – absolutely worth a read to see how he brings all of it together and demonstrates Technion’s strong differentiators for a key audience.

And here’s a link to Montell Jordan for those who want to recall his 1995 release that stormed the charts and had us all waving our hands in the air. Well, at least those of us who are really old, anyway.

Please enjoy both of these great links.

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