Here at Intead we don't spend a lot of time tooting our own horn. We're so busy implementing client projects while analyzing trends in international higher education recruiting and marketing, digital marketing and social media, there's little time for patting ourselves on the back. Let alone shouting our succeses from the rafters.
Your work, like ours, is important stuff. And all that stuff is valued by the folks we reach, our target audiences: the students, researchers, and other industry professionals who benefit from what our organizations do. These are our customers.
So when good customer feedback happens, we have the opportunity to use it as objective justification for the value of our work. Testimonials represent authentic, reliable and sharable content to let our customers hear the message: "Hey, these guys met my needs; exceeded my expectations."
So we'd like to share with you a few things others are saying about us, as examples of the power of testimonials, and as our effort to motivate you to learn more...from us.
Back in December, Intead presented a global marketing workshop in Miami during the one day we had a break (?) between our presentations at the AIRC and ICEF conferences. A fundamental part of our company philosophy is sharing cutting-edge information, hence our ongoing blogs, whitepapers, eBooks and the new Intead Index. And now we are in the workshop space as well.
We'd like you to join us and your academic colleagues for Intead's inaugural Global Marketing Workshop, June 18-20, 2014 in NYC.
Here are the top 5 reasons why you should make attending this workshop a priority:
1. You like us. You really, really like us. (with a nod to Sally Fields)
The feedback we received after our Miami Workshop in December 2013 was a bit over the top positive. Seriously, evaluation forms with "Excellent" checked all the way down the page. Clearly we're doing something right:
- “The Global Marketing Workshop was a comprehensive, informative interactive day focused on helping us – as international higher ed professionals – be better and more effective at our jobs. The workshop was very useful to a range of institutions – universities, schools and language institutes. I also thought it was a perfect mix of overall strategy discussion as well as practical, timely, and relevant tips/examples.” --Krista Northup (Director, International Recruitment, SUNY)
- “FABULOUS! I love how the presenters kept us all engaged and awake. Extremely friendly and knowledgeable as well.” --Alessandra Moreira (Executive Director, Target ISC)
- “We are at a place in our institutional history where we are looking to make a change and revamp our marketing. This workshop was full of great resources, insights, and colleagues willing to share best practices! I am returning home with loads of great ideas. Thank you!” --Sarah Coban (International Admissions Coordinator, Concordia University Wisconsin)
2. Learn from the best and the brightest.
Some of the best folks in the marketing and higher education sectors are participating in our NYC workshop this June. Professor Barbara Kahn, Kurt Holstein, Jessica Beinecke, Paul Jensen, Clay Hensley, Philly Mantella, Mitch Leventhal. We'll stop the name dropping now, but you get the idea. These are the people you want and need to be learning from. Since this is a small, focused event, you will meet them personally.
3. We know what we're doing.
We have a perfectionist complex at Intead. We want everything we do to be the very best in the industry. Don't just take our word for it.
- “I’ve attended many presentations over the years, but none seemed to be as good as what you presented today. Information was current. Presentation of the information was concise and all of you knew how to present.” --Doug Langhans (SUNY Cortland and Study NY)
- “The information was very helpful! All the presenters spoke very well and had great knowledge of the subjects! They had useful tips and suggestions.” --Jennifer Weiland (Sales/Recruiter, Greg Norman Champions Golf Academy)
4. This is the right conference for you to attend.
If you are serious about scaling international student recruitment and marketing, the 2014 Intead Global Marketing Workshop is the best fit for your institution.
There are so many conferences and wokshops offered throughout the year-- massive, intimate, local, exotic. If you can only choose one conference to attend in the coming months, this is the one to attend. Unlike other academic gatherings, we have selected leaders in the field who will give you a business edge to your academic marketing. Learn how to stay ahead of your competition.
Check our speaker list and you'll understand what we are talking about.
5. The Global Marketing Workshop is a worthy investment.
We know that time and funds are limited. That's why your department needs to plan to get the most bang for your buck. This workshop gives you access to so many extraordinary professionals you won't find another workshop like it. Give us a few days of your time and we will make a significant difference in your future international student recruitment.
- “I was pleasantly surprised with the appropriateness of the information – so much to take home with us and actually use.” --Lois McNestry (President, Discovery Community College)
OK, enough. Have your colleagues' comments convinced you? Do these testimonials demonstrate the power of what OTHERS say?
Now get out there and put your current customers to work for you. You know, that whole "social media share button" thing.
Oh, and for more information and to register for our Global Marketing Workshop, please use the link below. See you in June in NYC!
