Last week Intead hosted its inaugural 2014 Global Marketing Conference for Academic Leaders. Against the back drop of Manhattan, academic leaders from around the world joined the Intead team and an extraordinary group of guest speakers to learn the latest in digital marketing, social media marketing, innovations in recruitment and more.
We give thanks and appreciation to our workshop attendees who traveled from near and far to be with us at the SUNY Global Center. Our impressive array of speakers provided insight, thought-provoking discussion and even some laughs along the way. We are proud to have created a different kind of workshop in a sea of higher education marketing-focused events. Over the next several months we are going to share with our readers the intelligent presentations made by our speakers. Many of these experts are regular publishers and speakers so you will have the opportunity to further acquaint yourself with their impressive contributions.
Though everyone who attended the workshop registered for different purposes, we're confident that all in attendance completed the two and a half days with a long To Do list of goals, contacts, plans and brainstorms. Gathering bright, talented people together for a few days has a tendency to increase everyone's strategic priorities.
Today we want to offer a few slides to whet your appetite for our upcoming posts that will include thoughts on our speakers' presentations and their slide decks.
Paul Jensen, President of Corporate Practice in North America for Weber Shandwick, led the audience through a series of slides examining the importance of storytelling in marketing. One example he gave even left the audience in tears-- Google Chrome: Dear Sophie ad.
Matt Fradette, Head of the Nonprofit Sales Team at Hubspot, taught many of us a new word to describe something abundantly familiar. TOFU. Referring to the funnel for recruitment that moves students from prospects to applicants to matriculants, Matt mentioned the acronym TOFU, meaning Top of the Funnel. None of us will forget that one!
Kurt Holstein, founder of Azoic Ventures and co-founder of Rosetta Marketing, shared insights and innovations in digital and social media marketing (there are important differences between the two). His novel corporate examples, the Domino's Pizza real time tracker, for instance, had the audience brainstorming exciting ways to revolutionize higher education recruitment marketing.
As you can tell we had an exciting few days in NYC! If you are interested in getting information about next year's workshop, please share your contact information with us. Space will be limited again and we want you to be able to join us next spring.
