+1 (978) 744-8828 Email Us  

Recruiting Intelligence

Recruiting Intel Digest – The Most Useful Stuff from Q3 2024

Blog-header-top-Most_Useful_Stuff-Q3-2024_24Aug26_v2

 

Between NAFSA, GMAC, EdUSA Forum, and keeping up with our client deliverables, our Q3 dance cards were full. And we are grateful. Connecting with colleagues like you in person always gives us a boost. We had a lot of press coverage about our very cool market research as well.

Were you able to follow all that? 

If you were similarly occupied (maybe US election news had you distracted?), you may have missed a Recruiting Intelligence post or two. No problem. We’ve got you covered. In this quarterly wrap-up post, find quick links to our action-orient tips on: 

  • How and when to use LinkedIn for student recruitment 
  • Using English Language Programs’ enrollment indicators 
  • Making the most of your international recruiting trips 
  • Insights into Sub-Saharan Africa 
  • Key takeaways from our conference presentations: NAFSA, GMAC, and EdUSA Forum 
  • And more! 

Opportunities to Meet the Intead Team 
- NAFSA Region XI, Hartford, CT, Oct. 27-29, 2024
PIE Live North America, Boston, MA, Nov. 19-20, 2024
- AIRC, Seattle-Bellevue, WA, Dec. 4-7 -- including our pre-conference global marketing workshop. A full day of Intead global intel (lunch included ; -). Details here. 

Bookmark this: Intead’s Resource Center 
Access 825+ articles, slide decks, reports with relevant content on any topic important to enrollment management and student recruiting.  Check it out.


Ready to catch up on Q3 news? Read on… 

Here is your top news from Recruiting Intelligence Q3 ’24. 

LinkedIn for Edu Marketing 

Academic institutions are increasingly using LinkedIn as a recruitment tool. Its professional focus and networking capabilities make it useful for connecting with career-oriented prospects, particularly those seeking higher degrees, as well as alumni. Not sure if you’re getting the most out of your institution’s account? We’ll tell you how.

So You Think You Have a Campus Community? 

Prospective students are evaluating your institution’s community, whether they intend to study on campus or online. In this post we share creative tactics to evaluate and then express your campus characteristics to prospective students. Catch the vibe!

English Language Programs as an Enrollment Barometer 

ELPs are a barometer for future enrollment trends. When participation is strong, your upcoming application season will likely be strong. And vice versa. EnglishUSA’s latest report offers global market insights helpful to edu community seeking international students. Read our take and plan your future recruitment efforts accordingly.

EdUSA Forum 2024 Reflections 

This short news series dives into the most valuable discussions we took part in at this year’s EducationUSA Forum. Part 1: the consistently stale STEM offerings found at institutions and why it matters now more than ever. Part 2: the challenges inherent to the student visa approval process. And our EdUSA Forum international recruitment budget slides are available to Intead Plus members. (That very full session was truly engaged!)

Why We Travel: Making the Most of Student Recruitment Trips 

Jet-setting itineraries and photos might make it hard for some of your travel-hungry colleagues to see your grueling business trip as anything other than a junket. But a junket it is not.  In this post we share 8 points of contact to incorporate into your next recruitment trip abroad to help prove your worth (as a business traveler with a purpose). 

The Resource Center Every Enrollment Leader Needs 

Downloads from our site are up 41% year over year as word gets out about our digital resource center. Built over 15 years, this library features 825+ publications written specifically for enrollment teams from leadership to worker bees. Think ebooks, case studies, conference slides, actionable one-pagers, podcasts, webinars, and more. Where is this library? Right here. 

Yes, You Should Consider Tanzania, But Here’s the Thing… 

Tanzania meets 3 key market entry requirements: rising youth population, rising incomes, employment opportunities for returning graduates. Plus, your institution’s rank is far less important here, so...less competition from other institutions. Learn more about this potential student market in this post. 

Ben’s Conference Insights 

Didn’t make it to all the conferences this summer? Then read these posts. Ben shares his key learnings from NAFSA and GMAC. Intead slides predicting the future embedded to boot! 

Intead in the News!

From country insights to the mood and motivations that drive international students, industry insiders keep tabs on the work flowing from Intead. Check out what they had to say about our work this past quarter:

  • The Chronicle of Higher Education “Latitudes: Amid concern over foreign influence on campus, panel urges government and higher ed to coordinate”
  • The Chronicle of Higher Education “Latitudes: In a reversal, Trump promises green cards to foreign graduates of U.S. colleges”
  • ICEF Monitor “Would a second Trump presidency make the US more or less attractive to foreign students”
  • EL Gazette “Trump and the rise of student cynicism?”
  • The PIE News “Student careers: data that sets our institution apart”
  • The PIE News “Why Guyana is an emerging student recruitment market”

Now, it’s on to Q4. Will we see you at NAFSA XI or AIRC? Hope so! Book a meeting with us. Email us here. 

Intead Plus Info »

Email this post to a colleague »