If we said it 1,000 times—and we probably have —it still wouldn’t be enough. Audience Segmentation is the fuel that drives your email and digital marketing to the next level. By segmenting your prospective international students based on geography, academic interest, TOEFL scores and other demographic information, your creative content will engage them in a way that stands out from your competition.
Here’s the thing, of the 4,000+ universities and colleges in the U.S., only a handful are doing this level of marketing. So, if you are wondering if you should make the effort…uhm, YES!
So the Intead team has created a worksheet that spells it out in 9 steps. Want to download a copy to share with your staff? Read on...
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