Maybe it's the jet lag (it's not) but this most recent international jaunt has left me thinking big and getting a bit sentimental about the field we are in. You know all those cynics who refer to the international student recruiting work we all do with disdain saying, “It’s really only about the tuition dollars the international students pay?” Perhaps you can send them a link to this post and shift their thinking just a bit.
Last week I was in Moscow presenting on global digital marketing at The Forum on International Education. It was an honor to be invited to play a role in this effort by the Russian Ministry of Education as the government there implements an audacious plan to grow from about 230K international students to more than 700K choosing Russia for their post-secondary education. No small task.
At a time when the American and Russian heads of state are spitting at each other, I found myself in Moscow learning from my colleagues from around the world and taking time to visit many of Russia’s iconic and moving cultural achievements. Each evening, back in my hotel room, CNN told me about how our world leaders were acting in ways that left me more determined than ever.
Read on for reflections on the value of your work and the one important thing you can do right now in the face of international turbulence.Read More