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Recruiting Intelligence

The Global Allure of Middle America

The heart of America seems to be catching the hearts of more prospective international students. A blog we published in 2013 highlighted the fact that Ohio universities have been growing their international student population twice as fast as California or New York universities for the four years prior to the article. (There’s some good data there; that blog post is worth a look.)

Since then, many Midwest institutions are stepping up their investment in world class international recruiting efforts that focus on core differentiators: affordable tuition and living costs, great international student services, a perception of a “safer” environment and American students who speak English without an accent (yes, that is a selling point). 

So here’s the pro tip: universities in the middle of the country interested in attracting international students need to play up the academic programs that make them strong and different and not always go head-to-head with competitors on the coasts where touting business and engineering is always the thing. Consider agribusiness and water/environmental science. Why, you ask? Emily is about to take us through the rationale — and the data tells the story. With so much to consider, I hope you know that we are here to help you figure all this stuff out.

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