The never-ending quest for content that helps you move the needle. This year that means a serious focus on ideas and tools your enrollment team can use to adapt to the opportunities out there and reach enrollment goals. The pressure our clients and so many others are under right now feels daunting, to say the least. Our goal: help keep them (and you) focused on effective recruitment and retention.
In troubled times, we do not sit on our hands. There are always actions we can take despite the challenges that throw us off our original game plan.
Meet Intead!
- Find us at NAFSA Reg XI in Springfield in November, and AIRC in Atlanta in December. Be in touch to share a cup of coffee in person.
eBook Reboot: 88 Ways to Recruit International Students 2025 update. Your tactical toolkit for the year ahead. Covering all the bases in 10 quick-read chapters. Fosters great ideation discussions with your team.
So, while you’ve been navigating stalled visas, funding uncertainties, increased competition, and, we hope, maybe a bit of summer vacation this past quarter, we’ve published actionable ideas on:
- Predicting student yield
- Finding right-fit education agents
- Keeping your education agent partnerships strong
- Creating “Reel” connections, based on our work with a UK higher ed NGO
- Staying the course in international student recruitment despite headwinds
Plus, access to popular worksheets on:
- Agent evaluation
- Building strategic international enrollment plan
Read on…
Insights and resources you can put to work right away:
Predicting Student Yield: The Demonstrated Intent Challenge
Student applications are surging far faster than the number of university-bound students, making yield prediction a headache for admission teams. The challenge: processing, predicting, and balancing student yield with revenue and housing goals. Read our take on how to predict student yield. Special thanks to Jon Boeckenstedt for your input!
Evaluating Recruiting Agent Relationships
Policies can be complicated. Keeping student success front and center aligns everyone involved. In turbulent times like these, strong, trustworthy education agent partnerships are a lifeline for students and student recruitment teams. In this post on evaluating right-fit education agents, hear from an India-based recruiting agent actively engaged in US-focused recruiting plus download a valuable agent evaluation worksheet for your team.
Keeping Your Education Agent Partnerships Strong
The most effective agents act as a true extension of your enrollment team. That level of service, however, requires an institutional partner who remains responsive and provides ongoing support all along the way. Our post on sustaining a successful education agent partnership explores ways to evaluate agent performance and how to streamline internal agent-focused processes. Check it out.
Everything Has Changed! But Has It…
At a NAFSA session on enrollment marketing earlier this year, a fellow attendee remarked with dismay, “My school is doing all the same things we did before Covid. But everything has changed…” We couldn’t help but wonder, has it?
From everything we’ve seen, heard, and researched, students still want what they’ve always wanted: a good education, a career on the other side of graduation, meaningful friendships, and some international adventure. Our take on what has actually changed based on all of our years in education marketing, plus access to our popular workshop handout "Building a Strategic International Enrollment Plan."
A Case Study in “Reel” Student Connections
When we talk about brand building, especially in the education space, we often focus on the big strategies: multichannel campaigns, search engine marketing, CRM integration, data analytics. All undeniably important. But what really breaks through to students? Content that feels personal – the kind that makes your target audience feel seen and understood. Read about our work with a UK higher ed NGO, or download the case study.
And that’s a wrap on news from Q3. Looking for a partner to help you find, reach, and connect with right-fit students in the quarters ahead? Be in touch.
