First Marketing Question Today: Making better decisions based on gathered and distilled information -- Isn’t that the skill education is seeking to instill in all of us as we grow and advance through life?
Second Marketing Question Today: To whom do you turn for help with important decisions? Put another way, who are your influencers?
Main Message Today: You don't want to be that institution that gets the comment, "Huh! We don't have that," when all the students are home on break.
After recognizing the opportunities in EdTech, Unibuddy has grabbed the reigns and created a program that allows current students to discuss the merits of their universities with prospective students. The benefit: students in the college-seeking process are able to authentically hear the pros and cons of different universities from their peers and are able to make an informed decision.
Peer-to-peer support is an essential part of the human experience. Peers, colleagues and mentors
provide support in many forms today and it is increasingly digital. Sure, the shared cup of coffee and conversation at a table in some quiet corner has its draw and advantages. But really, digital has taken over the advice department.
In our continuing series exploring EdTech, we are looking into social learning platforms
and how they are providing your students (and you) with new ways to move forward. It is the power of collective wisdom.
This is going to be good!
We touched on these highly-visible resources in this
blog in March
, discussing learning
management systems (LMS) and social learning platforms.
We’re pretty confident you’ve already checked in on at least one social media platform today before even reading this. As you know, your students are spending their days Snapchatting, Instagraming, WhatsApping, WeChatting, (and some even Facebooking! - they might admit that one grudgingly ; -), in an effort to stay connected. Most of their interactions on their device of choice is peer-to-peer. Social learning platforms provide the same type of connection, but the focus is on students, teachers, parents, and alumni interacting to learn, collaborate and get creative with a goal in mind...less mindless, more directed.
What’s all this mean to you and your institution? What does it mean for student recruitment and student retention?